---
tool: "ActiveCampaign Marketing Starter"
slug: "activecampaign-marketing-starter"
category: "Marketing & Email"
pricing_model: "Per Usage"
pricing_transparency: "Public"
entry_price_monthly: 19
entry_price_annual: 15
annual_discount_pct: 21
native_currency: "USD"
free_plan_available: false
free_trial_days: 14
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "contacts"
last_checked_date: "2026-07-30"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://www.activecampaign.com/pricing"
vendor_website: "https://www.activecampaign.com"
source: https://saaspricehub.io/tools/activecampaign-marketing-starter
---

# ActiveCampaign Marketing Starter pricing

ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.

## Current entry price

**$19/month** billed monthly. **$15/month** billed annually (save 21%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Starter | $19 | $15 | 1K contacts, basic automation |
| Plus | — | $49 | 1K contacts, CRM + SMS |
| Pro | — | $79 | 1K contacts, full automation |
| Enterprise | — | $145 | 1K contacts, SSO + custom objects |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** contacts
- **Free plan:** No
- **Free trial:** 14 days
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-30
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://www.activecampaign.com/pricing

## Recommendation

In other words, ActiveCampaign Marketing Starter is worth it for SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS. Moderate learning curve — visual automation builder is powerful but not instant. Native integrations with Shopify, WooCommerce, Salesforce, and 900+ apps. Downside: reporting is thin at lower tiers, and per-contact pricing scales aggressively past 10K subscribers.

## Alternative to consider

Solo creator or under 1,000 contacts? Pick Mailerlite or Beehiiv (both free tiers). Need enterprise-grade automation? HubSpot or Klaviyo.

## Vendor context

Renamed 2026-07-28 from generic 'ActiveCampaign'. AC sells three separate products: Marketing, Sales, and Bundle (combined). Tracker follows Marketing Starter tier: $19/mo monthly, $15/mo annual at 1,000 contacts baseline. Price scales with contact count. Plus is $59/$49, Pro is $99/$79, Enterprise custom.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/activecampaign-marketing-starter](https://saaspricehub.io/tools/activecampaign-marketing-starter). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*