---
tool: "Amplitude"
slug: "amplitude"
category: "Analytics & Data"
pricing_model: null
pricing_transparency: "Partial"
entry_price_monthly: 49
entry_price_annual: 49
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: true
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 3
key_limit_metric: null
last_checked_date: "2026-07-28"
last_manually_verified: "2026-07-28"
verification_status: "Verified"
vendor_pricing_page: "https://amplitude.com/pricing"
vendor_website: "https://amplitude.com"
source: https://saaspricehub.io/tools/amplitude
---

# Amplitude pricing

The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.

## Current entry price

**$49/month** billed monthly. **$49/month** billed annually.

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Starter | $0 | $0 | free tier, 50K MTUs |
| Plus | $49 | $49 | 1,000 MTUs baseline, pay-as-you-go beyond |
| Enterprise | custom | custom | custom MTU volumes, dedicated support |

## Pricing model

- **Model:** Not specified
- **Key limit metric:** Not specified
- **Free plan:** Yes
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-28
- **Last manual verification:** 2026-07-28
- **Verification status:** Verified
- **Source:** https://amplitude.com/pricing

## Recommendation

In other words, Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live. Steep learning curve for building meaningful funnels; SQL knowledge helps but isn't required. Native integrations with Segment, Mixpanel, and 100+ data sources; SDKs for all major platforms. Downside: event pricing scales aggressively past 1M events/mo, and setting up clean tracking taxonomy takes a dedicated data engineer.

## Alternative to consider

Early-stage product without dedicated analyst? Pick PostHog (free open-source) or Mixpanel (free 1M events). Need session replay + heatmaps? Hotjar.

## Vendor context

DATA CORRECTION 2026-07-28: Previous entry price of $61/mo was incorrect. Amplitude Plus plan starts at $49/mo for 1,000 MTUs, scales pay-as-you-go beyond. Verified against amplitude.com/plus and community announcement. Free Starter tier available at 50K MTUs. Enterprise is custom.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/amplitude](https://saaspricehub.io/tools/amplitude). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*