---
tool: "Braze"
slug: "braze"
category: "CRM & Sales"
pricing_model: "Per Usage"
pricing_transparency: "Opaque"
entry_price_monthly: null
entry_price_annual: null
annual_discount_pct: null
native_currency: "USD"
free_plan_available: false
free_trial_days: 14
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "MAUs + channels"
last_checked_date: "2026-07-30"
last_manually_verified: null
verification_status: null
vendor_pricing_page: "https://www.braze.com/pricing"
vendor_website: "https://www.braze.com"
source: https://saaspricehub.io/tools/braze
---

# Braze pricing

Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.

## Current entry price

No public entry price — see vendor pricing page.

## All tiers

See vendor pricing page for tier details.

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** MAUs + channels
- **Free plan:** No
- **Free trial:** 14 days
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-30
- **Last manual verification:** Not manually verified
- **Verification status:** Unknown
- **Source:** https://www.braze.com/pricing

## Recommendation

In other words, Braze is worth it for consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale. Steep learning curve; dedicated CRM/lifecycle team typically required. Deep native integrations with Segment, mParticle, and 300+ data sources. Downside: mid-market contracts start ~$60-100K/year, and small teams will underuse the platform's depth.

## Alternative to consider

Under 1M MAUs? Pick Iterable, Customer.io, or OneSignal. Just need email marketing? Klaviyo or Mailchimp.

## Vendor context

Pricing is custom-quoted by monthly active users (MAUs) and which message channels are enabled (email, push, SMS, in-app messages, content cards, webhook). Four Platform Editions: Braze Go (early-stage cross-channel messaging), Braze Select (scaling teams), Braze Pro (advanced BrazeAI capabilities + personalization), Braze Enterprise (massive-scale engagement). All contracts quoted by direct sales. Free trial available, typically ~14 days and tier-dependent. Mid-market contracts typically start $60-100k per year; brand-scale MAU volumes run $500k+ annually.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/braze](https://saaspricehub.io/tools/braze). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*