---
tool: "CleverTap"
slug: "clevertap"
category: "CRM & Sales"
pricing_model: "Per Usage"
pricing_transparency: "Partial"
entry_price_monthly: 85
entry_price_annual: 85
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: 30
enterprise_pricing_available: true
number_of_plans: 3
key_limit_metric: "Monthly Active Users (MAU)"
last_checked_date: "2026-11-11"
last_manually_verified: "2026-11-11"
verification_status: "Verified"
vendor_pricing_page: "https://clevertap.com/pricing/"
vendor_website: "https://clevertap.com"
source: https://saaspricehub.io/tools/clevertap
---

# CleverTap pricing

Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.

## Current entry price

**$85/month** billed monthly. **$85/month** billed annually.

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Core (up to 5,000 MAU) | $85 | $85 | self-serve; 600+ CleverAI tokens, omnichannel engagement, behavioural segmentation, 3-year data retention |
| Core (up to 20,000 MAU) | $275 | $275 | same features, higher MAU band |
| Core (up to 40,000 MAU) | $550 | $550 | same features, higher MAU band |
| Core (up to 60,000 MAU) | $825 | $825 | same features, higher MAU band |
| Core (up to 80,000 MAU) | $1100 | $1100 | same features, higher MAU band |
| Core (up to 100,000 MAU) | $1300 | $1300 | same features, higher MAU band |
| Pro | custom | custom | quote-only; 5,000+ CleverAI tokens, automated segmentation, send-time and channel optimisation |
| Ultimate | custom | custom | quote-only; 6,000+ CleverAI tokens, agentic orchestration, predictions, 10-year data retention |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Monthly Active Users (MAU)
- **Free plan:** No
- **Free trial:** 30 days
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-11-11
- **Last manual verification:** 2026-11-11
- **Verification status:** Verified
- **Source:** https://clevertap.com/pricing/

## Recommendation

In other words, CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.

## Alternative to consider

Look elsewhere if your audience is B2B with a small, stable user base — MAU-based pricing punishes low-volume, high-value accounts, where a per-seat marketing platform costs far less.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/clevertap](https://saaspricehub.io/tools/clevertap). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*