---
tool: "Hightouch"
slug: "hightouch"
category: "CDP (Customer Data Platform)"
pricing_model: "Per Usage"
pricing_transparency: "Opaque"
entry_price_monthly: null
entry_price_annual: null
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: false
number_of_plans: null
key_limit_metric: "Monthly Tracked Rows (MTRs)"
last_checked_date: "2026-09-24"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://hightouch.com/pricing"
vendor_website: "https://hightouch.com"
source: https://saaspricehub.io/tools/hightouch
---

# Hightouch pricing

The leading warehouse-native CDP, and a new entrant to the Leaders quadrant in Gartner's 2026 CDP ranking. Connectivity runs the opposite direction to Segment's: rather than collecting events into its own store, Hightouch reads customer data where it already lives — Snowflake, BigQuery, Databricks, Redshift — and syncs it out to 200+ destinations including Salesforce, HubSpot, Braze, Klaviyo and the major ad platforms. This pattern is called reverse ETL. Your warehouse stays the single source of truth and no duplicate customer database is created. Priced by Monthly Tracked Rows.

## Current entry price

**Custom pricing (quote-only).**

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Basic Reverse ETL (Free) | $0 | $0 | up to 2 active syncs, unlimited destinations, unlimited seats |
| Composable CDP | custom | custom | quote only - 'Get a demo'; mix-and-match Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster |
| Agentic Marketing Platform | custom | custom | quote only - 'Get a demo'; Ad Studio, Lifecycle Studio, AI Decisioning |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Monthly Tracked Rows (MTRs)
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Not offered
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-09-24
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://hightouch.com/pricing

## Recommendation

In other words, Hightouch makes sense when you already have a warehouse and a data team, and the gap is getting that data into the tools your marketers and sales reps actually use. Because it activates data in place rather than copying it, you avoid paying a CDP to store what you're already storing — which is why it's positioned as the cost leader against Segment and Tealium. The trade-off: it assumes a working warehouse, so it is not a shortcut if your data is still scattered.

## Alternative to consider

No data warehouse yet? Segment collects and stores events for you; Hightouch assumes the warehouse exists. Need event collection from web and mobile SDKs? That's Segment or RudderStack territory. Want the same reverse-ETL pattern from a different vendor? Census and RudderStack both do it.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/hightouch](https://saaspricehub.io/tools/hightouch). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*