---
tool: "Hootsuite"
slug: "hootsuite"
category: "Marketing & Email"
pricing_model: null
pricing_transparency: "Public"
entry_price_monthly: 99
entry_price_annual: 99
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: 14
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "Social accounts + user seats"
last_checked_date: "2026-08-12"
last_manually_verified: "2026-08-12"
verification_status: "Verified"
vendor_pricing_page: "https://www.hootsuite.com/plans"
vendor_website: "https://www.hootsuite.com"
source: https://saaspricehub.io/tools/hootsuite
---

# Hootsuite pricing

The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).

## Current entry price

**$99/month** billed monthly. **$99/month** billed annually.

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Standard | $99 | $99 | 1 user, 10 social accounts, unlimited posts, AI content, unified inbox, brand + competitor monitoring |
| Professional | $199 | $199 | 1+ users, unlimited accounts, automated inbox + workflows, 90-day trend forecasting, custom reports |
| Advanced | $399 | $399 | Team approval workflows, message auto-routing, content + care coordination, team performance analytics |
| Enterprise | custom | custom | SSO, custom compliance, advanced listening + analytics across social/digital/AI |

## Pricing model

- **Model:** Not specified
- **Key limit metric:** Social accounts + user seats
- **Free plan:** No
- **Free trial:** 14 days
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-08-12
- **Last manual verification:** 2026-08-12
- **Verification status:** Verified
- **Source:** https://www.hootsuite.com/plans

## Recommendation

In other words, Hootsuite is worth it for marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening. Standard covers solo social managers (10 accounts); Professional unlocks unlimited accounts + trend forecasting; Advanced adds team collaboration + approvals; Enterprise adds SSO + compliance. Moderate learning curve (dashboard has depth); AI assistant Wisdom simplifies content generation. Native integrations with every major social network plus Canva and Adobe. Downside: per-user pricing scales fast ($99 solo → $199 per additional seat on Professional), and cheaper alternatives (Buffer, Later, Publer) cover 80% of the use case for a fraction of the cost.

## Alternative to consider

Solo creator or small team? Pick Buffer ($6/mo entry), Later, or Publer. Modern enterprise alternative with better analytics? Sprout Social. Just tweet scheduling? Typefully or Hypefury.

## Vendor context

Added 2026-08-12 as part of G2 top-55 brand-gap batch. Prices verified against hootsuite.com/plans. Standard $99, Professional $199, Advanced $399 per user/month billed annually (monthly billing is ~$120/$239/$479). 14-day free trial, no credit card required. 2026 rebrand to 'Hootsuite Social OS' with 5 modular products (Perch content, Nest inbox, Lumen listening, Wisdom AI, Parliament advocacy). Vector Capital majority-owned since 2024. Discounted rate available for nonprofits via HootGiving program.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/hootsuite](https://saaspricehub.io/tools/hootsuite). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*