---
tool: "Hotjar"
slug: "hotjar"
category: "Analytics & Data"
pricing_model: "Freemium"
pricing_transparency: "Public"
entry_price_monthly: 39
entry_price_annual: 32
annual_discount_pct: 17
native_currency: "USD"
free_plan_available: true
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "Sessions/month"
last_checked_date: "2026-07-31"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://www.hotjar.com/pricing/"
vendor_website: "https://www.hotjar.com"
source: https://saaspricehub.io/tools/hotjar
---

# Hotjar pricing

Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.

## Current entry price

**$39/month** billed monthly. **$32/month** billed annually (save 17%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Free | $0 | $0 | daily session cap |
| Observe Plus | $39 | $32 | heatmaps + recordings |
| Observe Business | $99 | $80 | funnels + integrations |
| Observe Scale | $213 | $171 | API access + CSM |

## Pricing model

- **Model:** Freemium
- **Key limit metric:** Sessions/month
- **Free plan:** Yes
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-31
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://www.hotjar.com/pricing/

## Recommendation

In other words, Hotjar is worth it for product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do. Observe covers session-based analytics; Ask adds surveys; Engage adds interviews. Very easy setup (one script tag). Native integrations with Slack, Segment, HubSpot, and 100+ tools. Downside: migration to Contentsquare platform through 2026 creates roadmap uncertainty, and per-session pricing scales fast on high-traffic sites.

## Alternative to consider

Just heatmaps + basic recording? Pick Microsoft Clarity (free forever). Full product analytics + funnels? Amplitude or Mixpanel.

## Vendor context

2026-07-31 auto-refresh: Observe tier prices unchanged (Plus 39/32, Business 99/80, Scale 213/171). NOTE: Hotjar is migrating to the unified Contentsquare platform through 2026 — new tiers Growth ($49/mo), Pro (custom), Enterprise (custom). Existing customers migrated gradually. Watch for plan-structure change on future checks.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/hotjar](https://saaspricehub.io/tools/hotjar). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*