---
tool: "Klaviyo"
slug: "klaviyo"
category: "Marketing & Email"
pricing_model: "Per Usage"
pricing_transparency: "Public"
entry_price_monthly: 20
entry_price_annual: 16
annual_discount_pct: 20
native_currency: "USD"
free_plan_available: true
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 3
key_limit_metric: "Contacts"
last_checked_date: "2026-07-29"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://www.klaviyo.com/pricing"
vendor_website: "https://www.klaviyo.com"
source: https://saaspricehub.io/tools/klaviyo
---

# Klaviyo pricing

Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.

## Current entry price

**$20/month** billed monthly. **$16/month** billed annually (save 20%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Free | $0 | $0 | up to 250 active profiles, 500 email sends/mo |
| Email | $20 | — | 251-500 active profiles, 5K emails/mo |
| Email + SMS | $35 | — | 251-500 active profiles + SMS credits |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Contacts
- **Free plan:** Yes
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-29
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://www.klaviyo.com/pricing

## Recommendation

In other words, Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate. Moderate learning curve for flow builder; templates get you started fast. Deep native integrations with Shopify, WooCommerce, BigCommerce, plus 300+ tools. Downside: subscriber-based pricing scales aggressively past 5K contacts, and non-e-commerce use cases feel forced.

## Alternative to consider

Not e-commerce? Pick Mailchimp (general), ActiveCampaign (automation), or ConvertKit (creators). Enterprise with complex journeys? Braze or Iterable.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/klaviyo](https://saaspricehub.io/tools/klaviyo). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*