---
tool: "Mailchimp"
slug: "mailchimp"
category: "Marketing & Email"
pricing_model: "Per Usage"
pricing_transparency: "Public"
entry_price_monthly: 13
entry_price_annual: 10
annual_discount_pct: 23
native_currency: "USD"
free_plan_available: true
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "contacts"
last_checked_date: "2026-07-28"
last_manually_verified: null
verification_status: null
vendor_pricing_page: "https://mailchimp.com/pricing"
vendor_website: "https://mailchimp.com"
source: https://saaspricehub.io/tools/mailchimp
---

# Mailchimp pricing

The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.

## Current entry price

**$13/month** billed monthly. **$10/month** billed annually (save 23%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Free | $0 | — | 250 contacts, 500 sends/mo |
| Essentials | $13 | — | 500 contacts, 5K sends/mo |
| Standard | $20 | — | 500 contacts, multi-step automation |
| Premium | $350 | — | up to 10K contacts |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** contacts
- **Free plan:** Yes
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-28
- **Last manual verification:** Not manually verified
- **Verification status:** Unknown
- **Source:** https://mailchimp.com/pricing

## Recommendation

In other words, Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation. Very easy setup. Native integrations with Shopify, WooCommerce, Canva, and 300+ tools. Downside: per-contact pricing scales aggressively past 2K subscribers (often cheaper alternatives at that scale), and Intuit ownership has slowed feature velocity.

## Alternative to consider

E-commerce with product-triggered flows? Pick Klaviyo. Creator-focused? ConvertKit or Beehiiv. Small list on tight budget? Mailerlite (free tier is bigger).

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/mailchimp](https://saaspricehub.io/tools/mailchimp). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*