---
tool: "Mixpanel"
slug: "mixpanel"
category: "Analytics & Data"
pricing_model: "Per Usage"
pricing_transparency: "Public"
entry_price_monthly: 0
entry_price_annual: 0
annual_discount_pct: 17
native_currency: "USD"
free_plan_available: true
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 3
key_limit_metric: "Monthly Tracked Users (MTUs)"
last_checked_date: "2026-07-28"
last_manually_verified: "2026-07-30"
verification_status: "Verified"
vendor_pricing_page: "https://mixpanel.com/pricing/"
vendor_website: "https://mixpanel.com"
source: https://saaspricehub.io/tools/mixpanel
---

# Mixpanel pricing

Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.

## Current entry price

**$0/month** billed monthly. **$0/month** billed annually (save 17%).

**Usage-based pricing:** Free 1M events/mo, then $0.28 per 1,000 events on Growth plan

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Free | $0 | $0 | 1M events/mo, core analytics, 10K session replays, 30 Spark AI queries |
| Growth | usage-based | — | $0.28 per 1,000 events after free allowance, cap 20M events/mo |
| Enterprise | custom | custom | contact sales, typically starts ~$25K/year |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Monthly Tracked Users (MTUs)
- **Free plan:** Yes
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-07-28
- **Last manual verification:** 2026-07-30
- **Verification status:** Verified
- **Source:** https://mixpanel.com/pricing/

## Recommendation

In other words, Mixpanel is worth it for product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom. Moderate learning curve for cohort building. Native integrations with Segment, Snowflake, Salesforce, and 200+ tools. Downside: Feb 2026 restructure to event-based pricing surprised legacy customers, and 1M-event free tier fills fast for high-traffic products.

## Alternative to consider

Open-source preference or team wanting session replay + feature flags? Pick PostHog. Best-in-class enterprise analytics? Amplitude.

## Vendor context

2026-07-30 manual verification: Mixpanel restructured pricing from MTU (monthly tracked users) to EVENT-BASED usage in February 2026. Free tier bumped from 100K → 1M events/mo. Growth plan now pure usage-based at $0.28/1K events after the free allowance (was flat $24/mo). Enterprise remains contact-sales, typically ~$25K/year. This is a structural change, not a price cut — total spend at high volumes can exceed old flat rate. Free tier also expanded: 10K session replays/mo, 30 Spark AI queries, unlimited seats.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/mixpanel](https://saaspricehub.io/tools/mixpanel). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*