---
tool: "MoEngage"
slug: "moengage"
category: "CRM & Sales"
pricing_model: "Per Usage"
pricing_transparency: "Partial"
entry_price_monthly: 999
entry_price_annual: 999
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 3
key_limit_metric: "monthly tracked users (MAUs)"
last_checked_date: "2026-08-12"
last_manually_verified: "2026-08-12"
verification_status: "Verified"
vendor_pricing_page: "https://www.moengage.com/plans-and-pricing/"
vendor_website: "https://www.moengage.com"
source: https://saaspricehub.io/tools/moengage
---

# MoEngage pricing

Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.

## Current entry price

**$999/month** billed monthly. **$999/month** billed annually.

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Standard | $999 | $999 | 10K MAUs, email + push + in-app |
| Growth | $4999 | $4999 | 50K-100K MAUs, real-time personalization |
| Enterprise | $19999 | $19999 | AI orchestration + dedicated SLA |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** monthly tracked users (MAUs)
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-08-12
- **Last manual verification:** 2026-08-12
- **Verification status:** Verified
- **Source:** https://www.moengage.com/plans-and-pricing/

## Recommendation

In other words, MoEngage is worth it for consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom. Steep learning curve; dedicated CRM/lifecycle team typical. Deep integrations with Segment, Snowflake, Amplitude, and 100+ data sources. Downside: opaque pricing (custom quotes only), and mid-market contracts start ~$999/mo scaling by MAU volume.

## Alternative to consider

US-focused team? Pick Braze or Iterable. Under 500K MAUs? Customer.io or OneSignal. Just email? Klaviyo (e-commerce) or Mailchimp.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/moengage](https://saaspricehub.io/tools/moengage). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*