---
tool: "mParticle"
slug: "mparticle"
category: "CDP (Customer Data Platform)"
pricing_model: "Per Usage"
pricing_transparency: "Opaque"
entry_price_monthly: null
entry_price_annual: null
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: false
number_of_plans: null
key_limit_metric: "Credits (consumption-based)"
last_checked_date: "2026-09-24"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://www.mparticle.com/pricing/"
vendor_website: "https://www.mparticle.com"
source: https://saaspricehub.io/tools/mparticle
---

# mParticle pricing

Segment's closest architectural rival, with a connector catalogue of 300+ integrations and a reputation built on mobile. Where Segment grew out of web analytics, mParticle's SDKs were designed for iOS and Android first, which matters because mobile event collection has to handle offline queuing, app lifecycle events and per-platform privacy frameworks like ATT. It also enforces data quality at the point of collection — blocking malformed events before they reach downstream tools rather than after. Acquired by Rokt. Billed through a credit-based consumption model with nothing published.

## Current entry price

**Custom pricing (quote-only).**

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Custom | custom | custom | quote only; credit-based consumption model |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Credits (consumption-based)
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Not offered
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-09-24
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://www.mparticle.com/pricing/

## Recommendation

In other words, mParticle is the one to shortlist against Segment when your product is app-first rather than web-first, and when bad data reaching your ad platforms has a real cost. The credit model makes forecasting harder than Segment's MTU tiers, and because nothing is published you cannot sanity-check a quote without talking to sales — budget time for procurement, not just evaluation.

## Alternative to consider

Web-first product and want a published entry price? Segment posts a $120/mo Team tier. Warehouse already central? Hightouch, Census or RudderStack avoid duplicating your data. Small team? There is no self-serve entry point here.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/mparticle](https://saaspricehub.io/tools/mparticle). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*