---
tool: "Segment"
slug: "segment"
category: "CDP (Customer Data Platform)"
pricing_model: "Per Usage"
pricing_transparency: "Public"
entry_price_monthly: 120
entry_price_annual: 120
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: false
number_of_plans: null
key_limit_metric: "Monthly Tracked Users (MTUs)"
last_checked_date: "2026-09-24"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://segment.com/pricing/"
vendor_website: "https://segment.com"
source: https://saaspricehub.io/tools/segment
---

# Segment pricing

The best-known CDP and the one most teams mean when they say "CDP". Its defining asset is connectivity: roughly 1,000+ pre-built integrations, split between sources (your website, mobile apps, servers, cloud tools) and destinations (analytics, ads, email, warehouses). You instrument tracking once through Segment's SDKs and API, and every downstream tool receives the same event stream without separate engineering work per tool. Owned by Twilio. Priced by Monthly Tracked Users. Competes with mParticle on breadth of connectors and with Hightouch and RudderStack on architecture.

## Current entry price

**$120/month** billed monthly. **$120/month** billed annually.

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Free | $0 | $0 | 1,000 visitors/mo, evaluation only |
| Team | $120 | $120 | 10,000 MTUs, all connections, standard destinations |
| Business | custom | custom | 100K+ MTUs, advanced identity resolution, governance |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Monthly Tracked Users (MTUs)
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Not offered
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-09-24
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://segment.com/pricing/

## Recommendation

In other words, Segment is worth it when the problem you're solving is integration sprawl — a dozen tools each needing their own tracking snippet. Its catalogue is the widest in the category, so the odds that your niche ad platform or analytics tool is already supported are higher here than anywhere else. The Team plan at $120/mo covers 10,000 tracked users; costs climb steeply with MTUs, and third-party data puts mid-market contracts at $25K-100K/year.

## Alternative to consider

Already have a data warehouse and don't want a second copy of your data? Hightouch or RudderStack activate straight from the warehouse. Tracking fewer than a few thousand users? The free tier is evaluation-only and you'll outgrow the economics fast. Need deep enterprise identity resolution and governance? Tealium, Treasure Data and ActionIQ are built for that.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/segment](https://saaspricehub.io/tools/segment). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*