---
tool: "Semrush"
slug: "semrush"
category: "Marketing & Email"
pricing_model: "Flat Rate"
pricing_transparency: "Public"
entry_price_monthly: 139.95
entry_price_annual: 117.33
annual_discount_pct: 16
native_currency: "USD"
free_plan_available: false
free_trial_days: 7
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "Keywords tracked"
last_checked_date: "2026-08-12"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://www.semrush.com/pricing/"
vendor_website: "https://www.semrush.com"
source: https://saaspricehub.io/tools/semrush
---

# Semrush pricing

The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.

## Current entry price

**$139.95/month** billed monthly. **$117.33/month** billed annually (save 16%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Pro | $139.95 | $117.33 | 5 projects |
| Guru | $249.95 | $208.33 | 15 projects + content toolkit |
| Business | $499.95 | $416.66 | 40 projects + API |
| Enterprise | custom | custom | large-scale/custom |

## Pricing model

- **Model:** Flat Rate
- **Key limit metric:** Keywords tracked
- **Free plan:** No
- **Free trial:** 7 days
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-08-12
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://www.semrush.com/pricing/

## Recommendation

In other words, Semrush is worth it for marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO. Pro covers small teams; Guru adds content marketing tools; Business scales with API access. Steep learning curve; deep for full feature utilization. Native integrations with Google Search Console, Analytics, Data Studio, and 30+ tools. Downside: user seat scaling gets expensive (extra seats cost $45-90 each), and features spread thin trying to do everything.

## Alternative to consider

Focus on backlinks + link building? Pick Ahrefs. SEO on tight budget? SE Ranking or Mangools. Content-first? Surfer SEO or Clearscope.

## Vendor context

Industry-leading all-in-one SEO/marketing platform. Pro $139.95/mo monthly, $117.33/mo billed annually. 7-day free trial; only a very limited free account. Guru $249.95 and Business $499.95 sit above Pro.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/semrush](https://saaspricehub.io/tools/semrush). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*