---
tool: "ServiceNow"
slug: "servicenow"
category: "Developer & Infrastructure"
pricing_model: null
pricing_transparency: "Partial"
entry_price_monthly: 100
entry_price_annual: 100
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "Fulfiller users + business apps"
last_checked_date: "2026-08-12"
last_manually_verified: "2026-08-12"
verification_status: "Verified"
vendor_pricing_page: "https://www.servicenow.com/products/itsm/what-is-itsm.html"
vendor_website: "https://www.servicenow.com"
source: https://saaspricehub.io/tools/servicenow
---

# ServiceNow pricing

The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.

## Current entry price

**$100/month** billed monthly. **$100/month** billed annually.

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| ITSM Standard | $100 | $100 | reference ~$100-$150/fulfiller/mo (custom-quoted); incident + problem + change + release + service catalog |
| ITSM Professional | $200 | $200 | reference ~$150-$250/fulfiller/mo; adds performance analytics, mobile agent, service portal builder |
| ITSM Enterprise | $300 | $300 | reference ~$200-$400/fulfiller/mo; adds AI Ops, predictive intelligence, virtual agent, workflow studio |
| Now Platform Enterprise | custom | custom | Full multi-app platform (ITSM + HR SD + CSM + FSM + Now Assist AI); real contracts $200K-$50M+/year |

## Pricing model

- **Model:** Not specified
- **Key limit metric:** Fulfiller users + business apps
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-08-12
- **Last manual verification:** 2026-08-12
- **Verification status:** Verified
- **Source:** https://www.servicenow.com/products/itsm/what-is-itsm.html

## Recommendation

In other words, ServiceNow is worth it for large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend. Steep learning curve; certified partner implementation typical (6-18 month deployments, $500K-$5M implementation cost). Deep integrations across 500+ enterprise apps. Downside: opaque pricing (custom quotes, real annual contracts $500K-$50M+), and 3-5x total cost of ownership when factoring implementation + admin + custom app development.

## Alternative to consider

Mid-market ITSM without enterprise cost? Pick Jira Service Management (Atlassian) or Freshservice (Freshworks). SMB IT tickets? Zendesk Suite (already tracked) or SysAid. HR service delivery only? BambooHR or Rippling. Just customer service (not IT)? Zendesk Suite or Intercom.

## Vendor context

Added 2026-08-12 as G2 top-55 brand-gap batch (rank #91). Pricing is quote-based; reference $100-$400/fulfiller/mo per third-party trackers (Vendr, Gartner, TrustRadius) across ITSM Standard/Professional/Enterprise. Real contracts scale by fulfiller count + business apps + custom workflow modules; typical mid-market $200K-$1M/year, enterprise $500K-$50M+/year. Publicly traded NYSE: NOW, ~$150B market cap. Founded 2003. Serves 8,100+ enterprises. Pricing Transparency = Partial. Multi-product vendor (ITSM, HR SD, CSM, FSM, Now Assist AI, Platform) — tracked here at flagship ITSM level. Could split into product-line records later.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/servicenow](https://saaspricehub.io/tools/servicenow). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*