---
tool: "Shopify"
slug: "shopify"
category: "Marketing & Email"
pricing_model: null
pricing_transparency: "Public"
entry_price_monthly: 39
entry_price_annual: 29
annual_discount_pct: 26
native_currency: "USD"
free_plan_available: false
free_trial_days: 3
enterprise_pricing_available: true
number_of_plans: 4
key_limit_metric: "Staff accounts + locations"
last_checked_date: "2026-08-12"
last_manually_verified: "2026-08-12"
verification_status: "Verified"
vendor_pricing_page: "https://www.shopify.com/pricing"
vendor_website: "https://www.shopify.com"
source: https://saaspricehub.io/tools/shopify
---

# Shopify pricing

The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.

## Current entry price

**$39/month** billed monthly. **$29/month** billed annually (save 26%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Basic | $39 | $29 | 2 staff, 1,000 inventory locations, 2 chat conversations/mo, 10 international domains |
| Grow | $105 | $79 | 5 staff, standard reports, 5 chat conversations/mo |
| Advanced | $399 | $299 | 15 staff, custom reports, priority support, 15% shipping discount |
| Plus | $2300 | — | Enterprise-scale, dedicated infrastructure, unlimited staff, wholesale channel, custom checkout |

## Pricing model

- **Model:** Not specified
- **Key limit metric:** Staff accounts + locations
- **Free plan:** No
- **Free trial:** 3 days
- **Enterprise pricing:** Available (custom quote)
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-08-12
- **Last manual verification:** 2026-08-12
- **Verification status:** Verified
- **Source:** https://www.shopify.com/pricing

## Recommendation

In other words, Shopify is worth it for anyone selling physical or digital products online who wants a proven e-commerce platform with a massive app ecosystem — particularly if you're above the WooCommerce/Wix DIY tier but below the Salesforce Commerce Cloud enterprise budget. Basic handles solo entrepreneurs and small stores; Grow adds standard reports and 5 staff; Advanced adds custom reports for scaling brands; Plus for $1M+ GMV businesses. Very easy setup (live store in an hour). Native integrations with 8,000+ apps including all major ad platforms, QuickBooks, and Klaviyo. Downside: transaction fees (2.9% + 30¢) on top of subscription unless you use Shopify Payments, and app costs stack fast — typical mature store runs $100-500/mo in add-on apps.

## Alternative to consider

DIY on a budget? Pick WooCommerce (WordPress plugin, free) or Wix. Enterprise B2B needing multi-brand? Salesforce Commerce Cloud or BigCommerce. Digital products only? Gumroad or Lemon Squeezy (MoR).

## Vendor context

Added 2026-08-12 as part of G2 top-55 brand-gap batch. US pricing verified against shopify.com/pricing. Annual billing saves ~25% ($39→$29 Basic). Add-on POS Pro at $89/mo per location for brick-and-mortar. Shopify Payments (built-in payments) waives Shopify's transaction fees; using external processors adds 2% (Basic), 1% (Grow), 0.6% (Advanced), 0.15% (Plus). New Shopify Sync app: 1% up to $99/mo cap for 50+ marketplace orders.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/shopify](https://saaspricehub.io/tools/shopify). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*