---
tool: "SpyFu"
slug: "spyfu"
category: "Marketing & Email"
pricing_model: "Flat Rate"
pricing_transparency: "Public"
entry_price_monthly: 39
entry_price_annual: 29
annual_discount_pct: 26
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: false
number_of_plans: 3
key_limit_metric: "Search results (rows)"
last_checked_date: "2026-08-12"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://www.spyfu.com/pricing"
vendor_website: "https://www.spyfu.com"
source: https://saaspricehub.io/tools/spyfu
---

# SpyFu pricing

Competitive keyword research tool positioned as the alternative to Semrush and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.

## Current entry price

**$39/month** billed monthly. **$29/month** billed annually (save 26%).

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Basic | $39 | $29 | 5K tracked keywords |
| Pro + AI | $119 | $89 | 15K keywords, RivalFlow AI + API |
| Team | $249 | $187 | 50K keywords, 5 users |

## Pricing model

- **Model:** Flat Rate
- **Key limit metric:** Search results (rows)
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Not offered
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-08-12
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://www.spyfu.com/pricing

## Recommendation

In other words, SpyFu is worth it for marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data. Moderate learning curve; deep for full competitive analysis. Limited native integrations (CSV export + API). Downside: interface feels dated versus Semrush/Ahrefs, and historical data quality varies by market.

## Alternative to consider

Full SEO/PPC suite? Pick Semrush or Ahrefs. Just PPC intelligence? SimilarWeb or iSpionage. Ultra-cheap competitor research? Ubersuggest.

## Vendor context

Competitor-focused SEO/PPC research — rivals' keywords, ad history, rankings. Basic $39/mo monthly, $29/mo billed annually. Pro + AI $119/mo monthly ($59 promo first month), $89/mo billed annually — annual rate confirmed 2026-08-12, previously untracked. Team $249/$187. Limited free searches without an account; 30-day money-back guarantee.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/spyfu](https://saaspricehub.io/tools/spyfu). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*