---
tool: "Tealium"
slug: "tealium"
category: "CDP (Customer Data Platform)"
pricing_model: "Per Usage"
pricing_transparency: "Opaque"
entry_price_monthly: null
entry_price_annual: null
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: false
number_of_plans: null
key_limit_metric: "Monthly unique visitors (MUVs)"
last_checked_date: "2026-09-24"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://tealium.com/pricing/"
vendor_website: "https://tealium.com"
source: https://saaspricehub.io/tools/tealium
---

# Tealium pricing

An enterprise CDP built out of tag management, which shapes its connectivity story: Tealium's catalogue runs to 1,300+ client-side and server-side connectors, the largest vendor-certified set in the category, and it began life controlling which third-party scripts fire on your site. Sold as modules — iQ Tag Management, EventStream, AudienceStream and DataAccess — which is why quotes vary so widely. Its recognised strength is compliance and consent governance: deciding which downstream tools may receive which data, per user and per jurisdiction. Gartner moved Tealium from Leader to Challenger in its 2026 CDP ranking.

## Current entry price

**Custom pricing (quote-only).**

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Custom | custom | custom | quote only; priced on monthly unique visitors, modules and contract term |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Monthly unique visitors (MUVs)
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Not offered
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-09-24
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://tealium.com/pricing/

## Recommendation

In other words, Tealium is bought by large organisations whose real problem is control rather than collection — regulated industries, multi-brand groups, anywhere a privacy team has veto power over data flows. The server-side connector library means you can move tracking off the browser, which helps with both consent and ad-blocker loss. It is not a mid-market product: third-party data puts deployments in the high five to six figures annually, and implementation is a project, not a switch.

## Alternative to consider

Want published pricing you can budget from? Tealium quotes everything — Segment and RudderStack publish entry tiers. Small or mid-market team? The floor is too high. Already warehouse-centric? Hightouch or Census avoid a second data store entirely.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/tealium](https://saaspricehub.io/tools/tealium). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*