---
tool: "Zeta"
slug: "zeta"
category: "CDP (Customer Data Platform)"
pricing_model: "Per Usage"
pricing_transparency: "Opaque"
entry_price_monthly: null
entry_price_annual: null
annual_discount_pct: 0
native_currency: "USD"
free_plan_available: false
free_trial_days: null
enterprise_pricing_available: false
number_of_plans: null
key_limit_metric: "Annual contract plus usage overages"
last_checked_date: "2026-09-24"
last_manually_verified: null
verification_status: "Auto-Verified"
vendor_pricing_page: "https://zetaglobal.com/platform/cdp/"
vendor_website: "https://zetaglobal.com"
source: https://saaspricehub.io/tools/zeta
---

# Zeta pricing

Zeta CDP+ is the data layer of Zeta Global's enterprise marketing cloud, and the distinguishing feature is what it connects to beyond your own systems: Zeta operates a large proprietary identity and intent data set, so the platform enriches your first-party profiles with third-party signals rather than only unifying what you already hold. Alongside that it does the expected work — ingesting from web, app, CRM and warehouse sources, resolving identity, then activating into email, ads, site personalisation and its own messaging channels. Zeta Global is publicly traded (NYSE: ZETA). Enterprise contracts, nothing published.

## Current entry price

**Custom pricing (quote-only).**

## All tiers

| Plan | Monthly | Annual | Key limit |
| --- | --- | --- | --- |
| Custom | custom | custom | quote only; annual contracts with usage-based overage charges |

## Pricing model

- **Model:** Per Usage
- **Key limit metric:** Annual contract plus usage overages
- **Free plan:** No
- **Free trial:** No separate trial
- **Enterprise pricing:** Not offered
- **Native currency:** USD

## Verification

- **Last automated check:** 2026-09-24
- **Last manual verification:** Not manually verified
- **Verification status:** Auto-Verified
- **Source:** https://zetaglobal.com/platform/cdp/

## Recommendation

In other words, Zeta is bought for reach as much as for data management — the pitch is that its own audience graph helps you find and score people you do not already know, which a pure first-party CDP cannot do. That makes it a marketing-cloud decision rather than an infrastructure one. Evaluate the data quality of the proprietary graph carefully, since it is the part you are paying a premium for and the part you cannot verify from outside.

## Alternative to consider

Only need to unify your own first-party data? The third-party graph is the expensive part and you would not use it. Want warehouse-native architecture? Hightouch, Census and RudderStack are built that way; Zeta is a suite. Small or mid-market? Contract sizes put this well out of range.

---

*Pricing data maintained by SaaS Price Hub. Human-readable page: [https://saaspricehub.io/tools/zeta](https://saaspricehub.io/tools/zeta). All prices in USD unless otherwise noted. This file is machine-readable and updated within 24 hours of any tracked price change.*