ActionIQ
ActionIQ · CDP (Customer Data Platform)
An enterprise composable CDP, now owned by Uniphore and sold as CDP Agent. Its connectivity model is query-in-place: rather than copying data, it federates queries across Snowflake, BigQuery, Databricks and Redshift while pushing audiences out to ad platforms, email tools and CRMs. The differentiator is governance at scale — giving marketing self-serve audience building while IT keeps control of definitions, access and which fields may leave the warehouse. Named a Leader in Forrester's B2C CDP Wave. Since the Uniphore acquisition it has gained agentic features: an Identity Resolution Assistant (2025) and a Customer Data Assistant (January 2026) that turns natural-language prompts into live segments.
In other words, ActionIQ is for large organisations where the blocker is organisational rather than technical — marketing wants to move fast, IT will not hand over raw customer data, and someone has to arbitrate. Worth weighing the Uniphore ownership carefully: the platform is being repositioned around conversational AI and customer service, which raises fair questions about continued investment in marketing-specific features on a multi-year contract.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Composable, query-in-place - federates queries rather than copying data; owned by Uniphore, sold as CDP Agent
- Event collection
- No
- Reverse ETL
- Yes
- Warehouses
- SnowflakeBigQueryDatabricksRedshift
- Key destinations
- Ad platformsemail toolsCRMs
- Governance
- Marketing self-serve audience building with IT retaining control of definitions, access and field-level egress
- Best fit
- Large organisations where the blocker is organisational - marketing speed versus IT control
Want the same warehouse-native pattern without enterprise pricing? Hightouch and Census cost a fraction. Buying primarily for marketing activation? The Uniphore roadmap now leads with customer-service AI. Need published pricing? Nothing here is public and contracts start in six figures.
All plans
See a plain-English answer to “How much does ActionIQ cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Custom | Custom | Custom | quote only; priced on data volume, profile count and feature tier |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for ActionIQ. Full history will build as we log changes. See what we have so far →
Common questions about ActionIQ
- How much does ActionIQ cost in 2026?
- Does ActionIQ have a free plan?
- What are the best ActionIQ alternatives in 2026?
- Is ActionIQ worth it?
- ActionIQ is for large organisations where the blocker is organisational rather than technical — marketing wants to move fast, IT will not hand over raw customer data, and someone has to arbitrate. Worth weighing the Uniphore ownership carefully: the platform is being repositioned around conversational AI and customer service, which raises fair questions about continued investment in marketing-specific features on a multi-year contract.
- What are the pricing tiers of ActionIQ?
- ActionIQ has 1 plans: Custom (custom).
- Is ActionIQ priced per user?
- No. ActionIQ is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About ActionIQ pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how ActionIQ compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Data volume and customer profiles
- Pricing transparency
- Opaque
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