CDP (Customer Data Platform)Checked September 24, 2026

Census Pricing

Census · CDP (Customer Data Platform)

A warehouse-native data activation tool, now sold as Fivetran Activations following Fivetran's acquisition in May 2025. Its connectivity proposition is syncing modelled data out of Snowflake, BigQuery, Databricks and Redshift into 200+ operational tools — Salesforce, HubSpot, Marketo, Braze, Zendesk, NetSuite and the ad platforms — so that the definitions your data team maintains in the warehouse are the same ones sales and marketing act on. Under Fivetran it pairs natively with Fivetran's inbound pipelines, making it the one option here that covers both directions inside a single vendor relationship. Billed on Monthly Active Rows.

In other words, Census is the natural pick if you already run Fivetran for ingestion — one vendor, one contract, data in and data out. The consumption model means there is no meaningful fixed monthly fee, so light workloads genuinely cost very little, but it also means your bill scales with row volume rather than sitting flat. Budget for the warehouse compute underneath it too; third-party estimates put all-in cost well above the Census line item alone.

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Pricing summary

Starting price

$0 / month

No monthly fees

Pricing model

Per Usage

Pay as you go

Key limit

Monthly Active Rows (MAR)

Main metered limit

Free trial

Not applicable

Pricing verified for United States.View full pricing details on Census's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Works with your stack

Architecture: Warehouse-native; now part of Fivetran as Fivetran Activations
Event collection: No
Reverse ETL: Yes, this is the core function
Warehouses: SnowflakeBigQueryDatabricksRedshift
Integration catalogue: 200+ destinations
Key destinations: SalesforceHubSpotMarketoBrazeZendeskNetSuitemajor ad platforms
Best fit: Existing Fivetran customers - inbound pipelines and outbound activation under one vendor

Alternatives to consider

Want predictable flat-fee pricing? The legacy Census flat plans are gone for new customers — Hightouch is the closer comparison. Not on Fivetran? The bundling advantage disappears. Need event collection from web and mobile? Census does not do that; Segment or RudderStack do.

All plans

See a plain-English answer to “How much does Census cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	500,000 MAR connections, 3,500 MAR activations, 5,000 model runs/mo
Consumption	Free	Free	billed on Monthly Active Rows; no published flat plan fee

All tier prices checked September 24, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Census. Full history will build as we log changes. See what we have so far →

Common questions about Census

Is Census worth it?: Census is the natural pick if you already run Fivetran for ingestion — one vendor, one contract, data in and data out. The consumption model means there is no meaningful fixed monthly fee, so light workloads genuinely cost very little, but it also means your bill scales with row volume rather than sitting flat.
What are the pricing tiers of Census?: Census has 2 plans: Free (free), Consumption (free).
Is Census priced per user?: No. Census is priced per usage, so your bill is not driven purely by seat count.

Frequently asked questions

About Census pricing.

Census does not currently publish an entry price.

Free-plan and free-trial availability for Census isn't confirmed in our tracker yet.

Census has 2 publicly-priced tiers as of September 24, 2026:
• Free — free. 500,000 MAR connections, 3,500 MAR activations, 5,000 model runs/mo.
• Consumption — custom-priced. billed on Monthly Active Rows; no published flat plan fee.

We haven't logged any price changes for Census yet. Full history will build as we log changes.

We don't yet have enough publicly-priced CDP (Customer Data Platform) tools in our tracker to benchmark Census against peers. As we log more tools in this category, this comparison will fill in automatically.