Insider
Insider · CDP (Customer Data Platform)
A CDP bundled with cross-channel messaging, aimed at marketing teams who want data unification and campaign execution from one vendor. Its connectivity strength is channel breadth rather than data-source breadth: web and app push, email, SMS, WhatsApp, on-site personalisation and ad audiences all run natively from the same profile store, alongside integrations with the major ecommerce and analytics platforms. That matters because activating a segment across five channels usually means five separate integrations — here it is one. Priced as a base platform fee plus channel usage plus add-ons, all quoted.
In other words, Insider is a consolidation play: replace a CDP plus an email tool plus a push provider plus a personalisation layer with one contract. That is genuinely simpler and often cheaper than the sum of the parts. The cost of it is lock-in — because the data and the channels are the same product, leaving means replacing everything at once. Published figures vary so widely across sources that you should treat any quoted 'starting price' as meaningless until you have your own quote.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Vendor-hosted; CDP bundled with cross-channel messaging
- Event collection
- Yes
- Reverse ETL
- No
- Channels included
- Web and app push, email, SMS, WhatsApp, on-site personalisation, ad audiences - all native from one profile store
- Integrations
- Major ecommerce and analytics platforms
- Best fit
- Teams consolidating a CDP plus email plus push plus personalisation into one contract
Happy with your existing messaging stack? You would be paying for channels you already have. Want data infrastructure without marketing execution? Segment, RudderStack or Hightouch are cleaner. Need a price you can budget against before a sales call? Third-party estimates for Insider range from under $1,000 to $4,800/mo — too wide to plan with.
All plans
See a plain-English answer to “How much does Insider cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Custom | Custom | Custom | quote only; base platform fee plus channel usage plus add-ons |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for Insider. Full history will build as we log changes. See what we have so far →
Common questions about Insider
- How much does Insider cost in 2026?
- Does Insider have a free plan?
- What are the best Insider alternatives in 2026?
- Is Insider worth it?
- Insider is a consolidation play: replace a CDP plus an email tool plus a push provider plus a personalisation layer with one contract. That is genuinely simpler and often cheaper than the sum of the parts.
- What are the pricing tiers of Insider?
- Insider has 1 plans: Custom (custom).
- Is Insider priced per user?
- No. Insider is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Insider pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how Insider compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Monthly users plus channel volume
- Pricing transparency
- Opaque
Not the right fit?
See alternatives to Insider