Treasure Data
Treasure Data · CDP (Customer Data Platform)
An enterprise CDP whose selling point is handling messy, high-volume data environments — 170+ connectors spanning online and offline sources, including point-of-sale, call-centre, IoT and legacy systems that most CDPs cannot ingest. That offline-to-online stitching is why it shows up in retail, automotive and consumer goods, where the customer exists in systems that predate the web. In August 2026 it introduced a 'No Compute' pricing model that removes query and activation fees and charges only for stored profiles and events — a direct answer to the unpredictable-bill complaint that dogs consumption-priced CDPs. Gartner classes it a Challenger in 2026.
In other words, Treasure Data earns its place when your customer data is genuinely fragmented across systems nobody wants to touch. The 2026 'No Compute' change matters more than it sounds: charging for stored data rather than queries means running more analysis doesn't increase the bill, which removes the incentive to under-use the platform you already paid for. Still an enterprise purchase — annual contracts are standard and nothing is published.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Vendor-hosted; hybrid CDP with 'No Compute' pricing from August 2026
- Event collection
- Yes
- Reverse ETL
- No
- Integration catalogue
- 170+ connectors spanning online and offline sources
- Offline sources
- Point-of-sale, call-centre, IoT and legacy systems most CDPs cannot ingest
- Best fit
- Retail, automotive and consumer goods where customer data predates the web and sits outside digital systems
All your data already lives in a cloud warehouse? Hightouch or Census are far cheaper and simpler. Want a published price? Nothing here is public. Digital-only business with clean event data? Segment or RudderStack fit better and cost less.
All plans
See a plain-English answer to “How much does Treasure Data cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Intelligent CDP | Custom | Custom | quote only; priced on stored profiles and events |
AI Marketing Cloud | Custom | Custom | quote only |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for Treasure Data. Full history will build as we log changes. See what we have so far →
Common questions about Treasure Data
- How much does Treasure Data cost in 2026?
- Does Treasure Data have a free plan?
- What are the best Treasure Data alternatives in 2026?
- Is Treasure Data worth it?
- Treasure Data earns its place when your customer data is genuinely fragmented across systems nobody wants to touch. The 2026 'No Compute' change matters more than it sounds: charging for stored data rather than queries means running more analysis doesn't increase the bill, which removes the incentive to under-use the platform you already paid for.
- What are the pricing tiers of Treasure Data?
- Treasure Data has 2 plans: Intelligent CDP (free), AI Marketing Cloud (free).
- Is Treasure Data priced per user?
- No. Treasure Data is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Treasure Data pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how Treasure Data compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Stored customer profiles and behavioural events
- Pricing transparency
- Opaque
Not the right fit?
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