Coda becomes Superhuman Docs, LogRocket kills its flat tiers

Coda no longer exists as a standalone brand — it's Superhuman Docs now, EUR-native, per Doc Maker, ~25% pricier at the entry tier. LogRocket retires its 10-year flat tier ladder for session-based pricing with Galileo AI folded into every plan. Both moves are the third and fourth confirmations of a pattern we started tracking two weeks ago: legacy SaaS vendors are all quietly restructuring around AI. The week in SaaS, through the pricing lens.

Coda is now Superhuman Docs — EUR, per Doc Maker, ~25% raise

On July 8, Coda rebranded to Superhuman Docs and joined the Superhuman suite alongside Grammarly Mail. The rebrand landed on the public pricing page this month, and it's more than a name change.

Three things moved at once:

• New tier ladder. Old Free / Pro / Team is now Free / Pro / Business / Enterprise. Existing Coda customers reportedly stay on their current plan and pricing unless they connect their workspace to the Superhuman bundle.
• Currency shift. Pricing moved from USD to EUR-native. Pro is €12/mo billed annually (€15 monthly), Business is €33/mo annually (€40 monthly). At rough EUR/USD parity, that's a nominal step up from Coda Pro's old $10/$12 USD.
• Unit change. Pricing is now per "Doc Maker" — users who can create or own docs — rather than per user. Read-only viewers no longer count toward the bill, but active editors are billed differently than they were before. Comparing the two is not apples-to-apples.

For a team of 10 active doc creators on annual billing: old Coda Pro was $100/mo. New Superhuman Docs Pro is €120/mo (roughly $130 at current rates). Effective raise: ~30% on paper, softened by the fact that view-only users are now free.

This is the second brand we've tracked in six weeks that lost its own identity when it was folded into a larger suite (Bending Spoons/Airtable in Issue #11 being the first). It's the compounding lesson: when a SaaS gets acquired or restructured into a bigger platform, pricing sovereignty is the first thing that changes.

For buyers: if you're on legacy Coda, do not connect your workspace to the Superhuman bundle until you've modeled the new bill against your actual doc-maker count. And if you're evaluating collaborative doc tools now, the reference price is €12/mo per Doc Maker annual — factor a 15-25% currency-and-unit adjustment into any procurement comparison.

LogRocket kills its flat Team/Professional/Enterprise structure for usage-based pricing

LogRocket retired its 10-year flat-tier pricing structure and moved to session-count-based sliding-scale pricing under three named plans: Core (the foundation), Pro (adds Galileo AI features), and Enterprise (custom).

The old $99/mo Team and $250/mo Professional tiers are gone. New Core starts at $176/mo at a 25K sessions/mo reference volume, scaling with session count via a public calculator that goes up to 4M+ sessions. Pro adds Galileo AI (session summaries, issue detection, funnel/heatmap insights, "Ask Galileo") as a paid add-on below 100K sessions and is included free at 100K sessions and above.

Two things worth naming:

First, the entry point roughly doubled. Small teams that were paying $99/mo on the old Team tier now face $176/mo on the smallest Core tier — a 78% raise on the floor, even before Galileo AI enters the conversation. LogRocket appears to have decided its smallest customers weren't the ones worth optimizing for.

Second, AI is now the thing you buy up to, not opt into. Below 100K sessions, Pro costs extra. Above 100K sessions, Pro is free — which economically incentivizes every large customer to use AI features whether or not they were considering them. This is the exact playbook Semrush ran two weeks ago (Issue #12) with SEO + AI Search bundling.

For buyers: if you're on legacy LogRocket Team at $99, negotiate hard at renewal — the vendor knows the switch cost is real. If you're evaluating session-replay tools now, Datadog RUM, PostHog session replay, and Sentry session replay all price on session volume more transparently and often land 40-60% cheaper at comparable session counts. Model your 12-month session forecast (peak + average) before signing any annual commit.

The pattern: AI-inside-every-tier is the SaaSpocalypse repricing tell

Three household-name SaaS restructures in six weeks, all following the same script:

• Aug 15 — Semrush (Issue #12): killed Pro/Guru/Business, bundled AI Search into every tier above entry, ~20% effective raise for mid-tier customers.
• Jul 8 — Coda → Superhuman Docs (this issue): rebrand into a suite, currency shift, unit change, ~25-30% effective raise on the entry paid tier.
• Aug 2026 — LogRocket (this issue): killed flat tiers for usage-based pricing, bundled Galileo AI into every tier, 78% raise on the entry point.

Every one of these vendors built its tier ladder before ChatGPT existed. Every one has now decided the answer isn't "sell AI as a $10-$30 add-on" — it's "restructure the whole pricing page and force every customer to help pay for the AI investment." Buyers don't get to opt out.

The buyer-side response is starting to take shape too. Autodesk deferred prosumer price increases in July (Issue #11) because Canva and Figma were undercutting at $15/mo. HubSpot and Atlassian abandoned flat-fee AI pricing (Issue #10) after seat-based math broke down. When enough SaaS vendors try the same aggressive move at once, the market pushes back. Expect at least one visible cancellation of a restructured plan in the next 60 days.

For CFOs and procurement: assume every SaaS in your stack has an AI-bundle repricing coming within 12 months. Model it now. Renegotiate multi-year commits at current rates while the vendor is still willing.

Also this week

• Bitrix24, Cloudflare, GitHub, Deel, monday CRM, Pipedrive, and 30+ other tools re-verified over Aug 15-16 daily refresh — no vendor changes detected, all prices confirmed against source. Directory is the most current it has ever been at 180+ tracked tools with 100% Aug 2026 verification coverage.
• Linear pricing correction — our stored data had monthly/annual labels flipped for Basic and Business tiers. Corrected against linear.app/pricing to Basic $12mo/$10 annual and Business $20mo/$16 annual. No vendor move; internal data-quality fix.
• New AEO play shipped — programmatic /questions/how-much-does-[tool]-cost pages are live for every tool in the directory. AI answer engines (ChatGPT, Claude, Perplexity, Gemini) can now cite a canonical, machine-readable answer for any of the 180+ SaaS tools we track. Early proof: claude.ai and gemini.google.com both appeared as referrers in the past week.
• The 5 hidden SaaS costs pillar post (saaspricehub.io/pulse/5-hidden-saas-costs-that-break-budgets) continues to be the most-shared thing we've published this quarter. If you know a CFO or finance ops lead doing 2027 SaaS budget planning, this is the piece to send them.