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Freshsales -27%, Tidio +34%, Anthropic files to IPO

June 18, 2026 · 4 min read

This week the tracker caught two CRM tools moving in opposite directions, Anthropic filed to go public in what could be the largest software IPO ever, and a Bain survey put a number on the death of per-seat pricing.

CRM pricing splits two ways: Freshsales cuts 27%, Tidio raises 34%

In the past seven days the SaaS Price Hub tracker logged two customer-facing tools repricing in opposite directions. On June 14, Freshworks' Freshsales dropped its entry Growth plan from $15 to $11 per user per month — a 27% cut, while the annual rate held flat at $9. Three days earlier, on June 11, live-chat tool Tidio pushed its tracked monthly tier from $29 to $39, a 34% jump, with the annual equivalent rising from about $24 to $29 (up 20%). Both are SMB-focused tools that sit at the front line of customer conversations, and both moved in the same window — in opposite directions.

The split is the story. Freshsales is defending the low end of the CRM market, where it competes with HubSpot's free tier and Zoho's sub-$15 plans, by making the monthly commitment cheaper than the annual one used to be. Tidio is going the other way, raising headline prices as it leans into Lyro, its AI agent, and the per-conversation economics that come with it. Current list pages confirm the new state of play for Freshsales and the layered add-on structure behind Tidio's plans.

For buyers: the entry-tier price tag is now a poor proxy for total cost. A cheaper seat on an AI-heavy tool can cost more once usage meters kick in, while a discounted monthly plan can be the better deal if you avoid the AI add-ons. Read the meter, not the sticker.

Anthropic files to go public — the first real test of AI-native economics

On June 1, Anthropic confidentially filed an S-1 with the SEC, targeting a listing near its $965B valuation, Fortune reported. The filing follows a $65B Series H at that same valuation and an annualized revenue run-rate that recently crossed $47B, with an October 2026 Nasdaq debut reportedly in view and Goldman Sachs, JPMorgan, and Morgan Stanley leading. It would be one of the largest software offerings on record.

The timing matters because the SaaS IPO window has been shut: Crunchbase noted that no venture-backed SaaS unicorn had filed to go public through early 2026, even as broader IPO activity recovered. Private capital, meanwhile, kept flowing — Ramp raised a $750M Series F at a $44B valuation on June 4, per Bloomberg, and Supabase closed $500M at $10.5B the same day.

The pricing-lens angle: a real S-1 forces disclosure of gross margins and the cost of serving each token. For two years, AI-native vendors have justified usage-based and outcome-based meters without showing the unit economics underneath them. Once a company of Anthropic's scale prints those numbers, public investors will price AI-native margins for the first time — and every SaaS vendor billing on tokens will be benchmarked against what the market decides those margins are worth.

Bain puts a number on the death of per-seat pricing

The shift from seats to usage stopped being a forecast this month and started being a default. A Bain survey cited in June analysis found 61% of enterprise buyers now prefer pricing tied to measurable outcomes over per-seat subscriptions — a majority, not a vanguard.

The clearest live example landed June 1, when GitHub replaced its premium-request units with token-based AI Credits for Copilot, so the cost of each interaction now depends on the model and the tokens it burns. It is not alone: as of early June, CIO Dive reports Microsoft 365 business plans fold Copilot in at roughly $27 to $43 per user, and Atlassian bundles 25 Rovo AI credits per user before charging $0.30 per conversation over the cap. What makes the metering viable is cost: a16z estimates inference for equivalent-quality models has fallen roughly 10x a year, around 1,000x over three years.

For buyers, the catch is the one the per-seat model quietly solved: a seat license caps your bill. Token billing does not. The seat was a budgeting feature disguised as a pricing model, and as it fades, the cap has to be negotiated back in by hand.

Also this week

  • Nvidia closed its roughly $400M acquisition of Kumo AI on June 3, folding graph-neural-network predictive modeling into its stack (Crunchbase).
  • Supabase raised a $500M Series F at a $10.5B valuation on June 4, signaling that developer-backend infrastructure is still commanding premium multiples.
  • Canva is reportedly eyeing a public listing within 12 months, hoping to ride a reopening IPO market (TechFundingNews).
  • The SaaS Capital Index of public B2B SaaS multiples slid to about 3.4x run-rate revenue by June, a decade-plus low (Multiples.vc).
  • Makerhunt, a weekly indie-launch platform, debuted at $19/mo with a free-forever tier (SaaSworthy).

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Pricing Pulse is SaaS Price Hub's weekly analysis of SaaS and AI pricing moves. Data sourced from our tracker and verified against official vendor pricing pages.