ActionIQ vs Lytics — Pricing, Plans, and Verified Costs (2026)
Both ActionIQ and Lytics use custom pricing — request quotes from each to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- ActionIQ (Per Usage) — ActionIQ bills purely on usage — Data volume and customer profiles. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Lytics (Per Usage) — Lytics bills purely on usage — Credits (one credit = one user profile update). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
An enterprise composable CDP, now owned by Uniphore and sold as CDP Agent. Its connectivity model is query-in-place: rather than copying data, it federates queries across Snowflake, BigQuery, Databricks and Redshift while pushing audiences out to ad platforms, email tools and CRMs. The differentiator is governance at scale — giving marketing self-serve audience building while IT keeps control of definitions, access and which fields may leave the warehouse. Named a Leader in Forrester's B2C CDP Wave. Since the Uniphore acquisition it has gained agentic features: an Identity Resolution Assistant (2025) and a Customer Data Assistant (January 2026) that turns natural-language prompts into live segments.
A composable, Google Cloud-native CDP acquired by Contentstack in January 2025. Its connectivity design leans on running inside your own cloud: it deploys into your Google Cloud project and works directly against BigQuery, so customer data never leaves your infrastructure, while still syncing audiences out to ad platforms, email tools and personalisation engines. Under Contentstack it is being positioned alongside the CMS, pairing content management with audience data so that personalisation decisions and the content they serve sit in one stack. Billed in credits, where one credit is one update to a user profile.
All plans compared
| Tier role | Plan | ActionIQ monthly | ActionIQ annual | Lytics monthly | Lytics annual |
|---|---|---|---|---|---|
| Free / starter | — / Developer | — | — | Free | Free |
| Enterprise | Custom / Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
ActionIQ is worth it if… ActionIQ is for large organisations where the blocker is organisational rather than technical — marketing wants to move fast, IT will not hand over raw customer data, and someone has to arbitrate. Worth weighing the Uniphore ownership carefully: the platform is being repositioned around conversational AI and customer service, which raises fair questions about continued investment in marketing-specific features on a multi-year contract.
Lytics is worth it if… Lytics appeals to teams already standardised on Google Cloud who want a CDP that does not become another data silo. The credit model is unusually legible — you can reason about cost by estimating profile updates rather than decoding tiers.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose ActionIQ over Lytics if…
Choose ActionIQ if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile ActionIQ is built for: for large organisations where the blocker is organisational rather than technical — marketing wants to move fast, IT will not hand over raw customer data, and someone has to arbitrate.
- You need a general-purpose cdp (customer data platform) option rather than a vertical-specific one.
Choose Lytics if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Lytics is built for: Lytics appeals to teams already standardised on Google Cloud who want a CDP that does not become another data silo.
- You need a general-purpose cdp (customer data platform) option rather than a vertical-specific one.
At a glance
| ActionIQ | Lytics | |
|---|---|---|
| Free plan | No | No |
| Entry price | Custom pricing | Pricing not published |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Verification | Checked September 24, 2026 | Checked September 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 24, 2026. Tracked daily.