ActionIQ vs Simon Data — Pricing, Plans, and Verified Costs (2026)
Both ActionIQ and Simon Data use custom pricing — request quotes from each to compare.
See price history: ActionIQ · Simon Data
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- ActionIQ (Per Usage) — ActionIQ bills purely on usage — Data volume and customer profiles. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Simon Data (Per Usage) — Simon Data bills purely on usage — Usage and data volume. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
An enterprise composable CDP, now owned by Uniphore and sold as CDP Agent. Its connectivity model is query-in-place: rather than copying data, it federates queries across Snowflake, BigQuery, Databricks and Redshift while pushing audiences out to ad platforms, email tools and CRMs. The differentiator is governance at scale — giving marketing self-serve audience building while IT keeps control of definitions, access and which fields may leave the warehouse. Named a Leader in Forrester's B2C CDP Wave. Since the Uniphore acquisition it has gained agentic features: an Identity Resolution Assistant (2025) and a Customer Data Assistant (January 2026) that turns natural-language prompts into live segments.
A warehouse-native CDP built around Snowflake and the modern data stack, aimed at marketing teams inside data-mature companies. Its connectivity pitch is that the warehouse remains the system of record while Simon handles audience building and orchestration on top, syncing out to email, SMS, push, ad platforms and on-site channels. Sits between the pure activation tools (Hightouch, Census) and the full marketing suites (Bloomreach, Insider): more campaign orchestration than the former, less channel ownership than the latter. Raised $54M to expand. Priced on usage and data volume, all quoted.
All plans compared
| Tier role | Plan | ActionIQ monthly | ActionIQ annual | Simon Data monthly | Simon Data annual |
|---|---|---|---|---|---|
| Enterprise | Custom | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
ActionIQ is worth it if… ActionIQ is for large organisations where the blocker is organisational rather than technical — marketing wants to move fast, IT will not hand over raw customer data, and someone has to arbitrate. Worth weighing the Uniphore ownership carefully: the platform is being repositioned around conversational AI and customer service, which raises fair questions about continued investment in marketing-specific features on a multi-year contract.
Simon Data is worth it if… Simon Data fits the company that has already invested in Snowflake and wants marketers building audiences without opening a ticket with the data team. It is a narrower field than either neighbouring category, so shortlist it against Hightouch on one side and Bloomreach on the other and let the orchestration depth decide.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose ActionIQ over Simon Data if…
Choose ActionIQ if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile ActionIQ is built for: for large organisations where the blocker is organisational rather than technical — marketing wants to move fast, IT will not hand over raw customer data, and someone has to arbitrate.
- You need a general-purpose cdp (customer data platform) option rather than a vertical-specific one.
Choose Simon Data if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Simon Data is built for: Simon Data fits the company that has already invested in Snowflake and wants marketers building audiences without opening a ticket with the data team.
- You need a general-purpose cdp (customer data platform) option rather than a vertical-specific one.
At a glance
| ActionIQ | Simon Data | |
|---|---|---|
| Free plan | No | No |
| Entry price | Custom pricing | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Verification | Checked September 24, 2026 | Checked September 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 24, 2026. Tracked daily.