ActiveCampaign vs Brevo: pricing, plans, and positioning compared

Verified pricing and side-by-side plan structures. Updated daily.

Side-by-side comparison

	ActiveCampaign Marketing & Email	Brevo Marketing & Email
Entry price	$19/mo	$9/mo
Annual discount	−21%	−10%
Free plan	—	Yes
Number of tiers	4	—
Positioning	Marketing automation platform positioned as the mid-market alternative to HubSpot Marketing Hub and Mailchimp — more powerful than Mailchimp, cheaper than HubSpot. Distinctive for its automation depth (multi-step workflows, conditional logic) available at lower tiers than competitors. Priced per contact starting at $15/mo (Lite tier). Popular with agencies managing client marketing and SMB e-commerce teams.	French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
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