Captions vs Ideogram — Pricing, Plans, and Verified Costs (2026)
Captions starts at $10/mo. Ideogram starts at $7/mo. Ideogram is $3/mo cheaper on the entry tier than Captions.
AI video creation app for creators — script-to-video with AI avatars, captions, and effects. Pricing: Free (limited daily), Pro $10/mo, Scale $30/mo, Business $70/mo. Popular with mobile-first creators making TikTok/Reels/Shorts with AI narration and captions.
AI image generator specializing in typography and text-in-image accuracy. Pricing: Free (limited daily generations), Basic $7/mo, Plus $16/mo, Pro $48/mo. Popular with marketers, designers, and social-media managers who need reliable text rendering in AI-generated images (a weakness of Midjourney and DALL-E).
All plans compared
| Tier role | Plan | Captions monthly | Captions annual | Ideogram monthly | Ideogram annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Pro / Basic | $10 | $8 | $8 | Free |
| Mid tier | — / Plus | — | — | $20 | $15 |
| Pro / power | Scale / Pro | $30 | $24 | $60 | $42 |
| Teams | Business / — | $70 | $56 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Captions is worth it if… mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing. Pro ($10) suits casual; Scale ($30) suits regular; Business ($70) suits agencies.
Ideogram is worth it if… anyone generating images that contain text — logos, posters, social media graphics, ad creative. Typography accuracy is genuinely differentiated vs Midjourney/DALL-E.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Captions over Ideogram if…
Choose Captions if…
- You want fixed-price predictability (tiered, from $10/mo).
- You match the profile Captions is built for: mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Ideogram if…
- You want fixed-price predictability (tiered, from $7/mo).
- You match the profile Ideogram is built for: anyone generating images that contain text — logos, posters, social media graphics, ad creative.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Captions | Ideogram | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $10/mo | $7/mo |
| Enterprise available | No | No |
| Pricing model | Tiered | Tiered |
| Last verified | September 22, 2026 | September 22, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 22, 2026. Tracked daily.