Freepik AI vs Lucid Software — Pricing, Plans, and Verified Costs (2026)
Lucid Software starts at $10/mo. Freepik AI uses custom pricing — request a quote to compare.
See price history: Freepik AI · Lucid Software
Freepik integrated AI image + video generation into its existing stock asset platform. Pricing: Free (limited), Essential $9/mo, Premium $19/mo, Premium+ $49/mo. Popular with marketing teams and small businesses that want AI generation combined with a stock library they already use.
The visual collaboration platform bundling Lucidchart (diagrams, flowcharts, ERDs, network maps) + Lucidspark (whiteboarding) into one subscription. Positioned as the professional alternative to Miro (whiteboarding-first) + Visio (desktop diagramming) for teams that need both formal diagrams and casual brainstorming. Distinctive for its data-driven diagrams (auto-generate ERDs from database schemas, org charts from HRIS, network diagrams from cloud accounts). Priced $8-$10/user/mo across Free/Individual/Team plus custom Enterprise. Publicly discussed valuation $3B (2021 Series D). Serves 100M+ users including 99% of Fortune 500.
All plans compared
| Tier role | Plan | Freepik AI monthly | Freepik AI annual | Lucid Software monthly | Lucid Software annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Essential / Individual | $9 | $6 | $10 | $8 |
| Mid tier | Premium / — | $19 | $12 | — | — |
| Pro / power | Premium+ / — | $49 | $33 | — | — |
| Teams | — / Team | — | — | $12 | $10 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Freepik AI is worth it if… marketing teams already using Freepik for stock assets — the AI generation is bundled with the stock library at competitive pricing. Essential ($9) suits solo marketers; Premium ($19) most SMBs; Premium+ ($49) adds volume + commercial use.
Lucid Software is worth it if… teams (3-500 people) that need both formal diagrams (flowcharts, ERDs, network maps) AND brainstorming whiteboards in one subscription — particularly if Miro feels too casual and Visio feels too Microsoft-locked. Free covers 3 documents (personal); Individual for solo pros who need just diagrams OR whiteboard; Team ($10/user annual) bundles both plus real-time collaboration; Enterprise adds SSO + SCIM + advanced admin.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Freepik AI over Lucid Software if…
Choose Freepik AI if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Freepik AI is built for: marketing teams already using Freepik for stock assets — the AI generation is bundled with the stock library at competitive pricing.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Lucid Software if…
- You're comfortable with Lucid Software's from $10/mo entry point.
- You match the profile Lucid Software is built for: teams (3-500 people) that need both formal diagrams (flowcharts, ERDs, network maps) AND brainstorming whiteboards in one subscription — particularly if Miro feels too casual and Visio feels too Microsoft-locked.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Freepik AI | Lucid Software | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Custom | $10/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | — |
| Last verified | — | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.