Freepik AI vs Synthesia — Pricing, Plans, and Verified Costs (2026)
Freepik AI starts at $9/mo. Synthesia starts at $18/mo. Freepik AI is $9/mo cheaper on the entry tier than Synthesia.
See price history: Freepik AI · Synthesia
Freepik integrated AI image + video generation into its existing stock asset platform. Pricing: Free (limited), Essential $9/mo, Premium $19/mo, Premium+ $49/mo. Popular with marketing teams and small businesses that want AI generation combined with a stock library they already use.
AI avatar video platform — generate presenter-style videos from a script and a chosen AI avatar. Pricing: Starter $18/mo (10 mins video), Creator $64/mo (30 mins), Enterprise custom. Popular with corporate learning, internal comms, and marketing teams producing multilingual video content at scale.
All plans compared
| Tier role | Plan | Freepik AI monthly | Freepik AI annual | Synthesia monthly | Synthesia annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Essential / Starter | $9 | $6 | $18 | $18 |
| Mid tier | Premium / — | $19 | $12 | — | — |
| Pro / power | Premium+ / Creator | $49 | $33 | $64 | $55 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Freepik AI is worth it if… marketing teams already using Freepik for stock assets — the AI generation is bundled with the stock library at competitive pricing. Essential ($9) suits solo marketers; Premium ($19) most SMBs; Premium+ ($49) adds volume + commercial use.
Synthesia is worth it if… enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language. Starter ($18/mo) is limited but usable; Creator ($64/mo) suits regular business use; Enterprise adds custom avatars + SSO.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Freepik AI over Synthesia if…
Choose Freepik AI if…
- You want fixed-price predictability (tiered, from $9/mo).
- You match the profile Freepik AI is built for: marketing teams already using Freepik for stock assets — the AI generation is bundled with the stock library at competitive pricing.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Synthesia if…
- You want fixed-price predictability (tiered, from $18/mo).
- You match the profile Synthesia is built for: enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Freepik AI | Synthesia | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $9/mo | $18/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | Tiered |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Verification cadence varies by tool; check each tool page.