Leonardo.ai vs Photoroom — Pricing, Plans, and Verified Costs (2026)
Leonardo.ai starts at $12/mo. Photoroom starts at $9.99/mo. Photoroom is $2.01/mo cheaper on the entry tier than Leonardo.ai.
See price history: Leonardo.ai · Photoroom
AI image generation platform with a strong game-art community. Pricing: Free (150 daily tokens), Apprentice $12/mo, Artisan $30/mo, Maestro $60/mo. Popular with game developers, concept artists, and marketers who need consistent character generation and stylized art.
AI photo editor — background removal, product photography enhancement, batch image processing. Pricing: Free (limited exports), Pro $9.99/mo, Business $24.99/mo (team + brand kit + API). Popular with e-commerce sellers, marketplaces, and small brands that produce high volumes of product images.
All plans compared
| Tier role | Plan | Leonardo.ai monthly | Leonardo.ai annual | Photoroom monthly | Photoroom annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Essential (formerly Apprentice) / Pro | $12 | $10 | $9.99 | $8.33 |
| Mid tier | Premium (formerly Artisan) / — | $30 | $24 | — | — |
| Pro / power | Ultimate (formerly Maestro) / — | $60 | $48 | — | — |
| Teams | — / Business | — | — | $24.99 | $20 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Leonardo.ai is worth it if… Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts. The pre-trained model library specialized for game art is a real differentiator vs Midjourney's general aesthetic.
Photoroom is worth it if… anyone who processes many product images — Etsy sellers, Shopify merchants, marketplace listers. 99) adds team accounts + API + brand kit.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Leonardo.ai over Photoroom if…
Choose Leonardo.ai if…
- You want fixed-price predictability (tiered, from $12/mo).
- You match the profile Leonardo.ai is built for: Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Photoroom if…
- You want fixed-price predictability (tiered, from $9.99/mo).
- You match the profile Photoroom is built for: anyone who processes many product images — Etsy sellers, Shopify merchants, marketplace listers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Leonardo.ai | Photoroom | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $12/mo | $9.99/mo |
| Enterprise available | No | No |
| Pricing model | Tiered | Tiered |
| Verification | Checked October 2, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Verification cadence varies by tool; check each tool page.