Lytics vs Tealium — Pricing, Plans, and Verified Costs (2026)
Both Lytics and Tealium use custom pricing — request quotes from each to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Lytics (Per Usage) — Lytics bills purely on usage — Credits (one credit = one user profile update). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Tealium (Per Usage) — Tealium bills purely on usage — Monthly unique visitors (MUVs). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
A composable, Google Cloud-native CDP acquired by Contentstack in January 2025. Its connectivity design leans on running inside your own cloud: it deploys into your Google Cloud project and works directly against BigQuery, so customer data never leaves your infrastructure, while still syncing audiences out to ad platforms, email tools and personalisation engines. Under Contentstack it is being positioned alongside the CMS, pairing content management with audience data so that personalisation decisions and the content they serve sit in one stack. Billed in credits, where one credit is one update to a user profile.
An enterprise CDP built out of tag management, which shapes its connectivity story: Tealium's catalogue runs to 1,300+ client-side and server-side connectors, the largest vendor-certified set in the category, and it began life controlling which third-party scripts fire on your site. Sold as modules — iQ Tag Management, EventStream, AudienceStream and DataAccess — which is why quotes vary so widely. Its recognised strength is compliance and consent governance: deciding which downstream tools may receive which data, per user and per jurisdiction. Gartner moved Tealium from Leader to Challenger in its 2026 CDP ranking.
All plans compared
| Tier role | Plan | Lytics monthly | Lytics annual | Tealium monthly | Tealium annual |
|---|---|---|---|---|---|
| Free / starter | Developer / — | Free | Free | — | — |
| Enterprise | Enterprise / Custom | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lytics is worth it if… Lytics appeals to teams already standardised on Google Cloud who want a CDP that does not become another data silo. The credit model is unusually legible — you can reason about cost by estimating profile updates rather than decoding tiers.
Tealium is worth it if… Tealium is bought by large organisations whose real problem is control rather than collection — regulated industries, multi-brand groups, anywhere a privacy team has veto power over data flows. The server-side connector library means you can move tracking off the browser, which helps with both consent and ad-blocker loss.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lytics over Tealium if…
Choose Lytics if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Lytics is built for: Lytics appeals to teams already standardised on Google Cloud who want a CDP that does not become another data silo.
- You need a general-purpose cdp (customer data platform) option rather than a vertical-specific one.
Choose Tealium if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Tealium is built for: bought by large organisations whose real problem is control rather than collection — regulated industries, multi-brand groups, anywhere a privacy team has veto power over data flows.
- You need a general-purpose cdp (customer data platform) option rather than a vertical-specific one.
At a glance
| Lytics | Tealium | |
|---|---|---|
| Free plan | No | No |
| Entry price | Pricing not published | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Verification | Checked September 24, 2026 | Checked September 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 24, 2026. Tracked daily.