Photoroom vs Runway — Pricing, Plans, and Verified Costs (2026)
Photoroom starts at $9.99/mo. Runway starts at $15/mo. Photoroom is $5.01/mo cheaper on the entry tier than Runway.
AI photo editor — background removal, product photography enhancement, batch image processing. Pricing: Free (limited exports), Pro $9.99/mo, Business $24.99/mo (team + brand kit + API). Popular with e-commerce sellers, marketplaces, and small brands that produce high volumes of product images.
Leader in AI video generation (Gen-3 Alpha, Gen-4). Pricing: Free (limited daily credits), Standard $15/mo (625 credits), Pro $35/mo (2,250 credits), Unlimited $95/mo (unlimited generations), Enterprise custom. Popular with filmmakers, marketers, and content creators producing AI-generated video at high quality.
All plans compared
| Tier role | Plan | Photoroom monthly | Photoroom annual | Runway monthly | Runway annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Pro / Standard | $9.99 | $8.33 | $15 | $12 |
| Mid tier | — / Pro | — | — | $35 | $28 |
| Pro / power | — / Max | — | — | $95 | $76 |
| Teams | Business / — | $24.99 | $20 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Photoroom is worth it if… anyone who processes many product images — Etsy sellers, Shopify merchants, marketplace listers. 99) adds team accounts + API + brand kit.
Runway is worth it if… filmmakers and video-heavy content creators who need the highest-quality AI video generation available. Standard ($15) suits casual experimentation; Pro ($35) suits regular creator use; Unlimited ($95) suits professional filmmakers.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Photoroom over Runway if…
Choose Photoroom if…
- You want fixed-price predictability (tiered, from $9.99/mo).
- You match the profile Photoroom is built for: anyone who processes many product images — Etsy sellers, Shopify merchants, marketplace listers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Runway if…
- You want fixed-price predictability (tiered, from $15/mo).
- You match the profile Runway is built for: filmmakers and video-heavy content creators who need the highest-quality AI video generation available.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Photoroom | Runway | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $9.99/mo | $15/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | Tiered |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Verification cadence varies by tool; check each tool page.