mParticle
mParticle · CDP (Customer Data Platform)
Segment's closest architectural rival, with a connector catalogue of 300+ integrations and a reputation built on mobile. Where Segment grew out of web analytics, mParticle's SDKs were designed for iOS and Android first, which matters because mobile event collection has to handle offline queuing, app lifecycle events and per-platform privacy frameworks like ATT. It also enforces data quality at the point of collection — blocking malformed events before they reach downstream tools rather than after. Acquired by Rokt. Billed through a credit-based consumption model with nothing published.
In other words, mParticle is the one to shortlist against Segment when your product is app-first rather than web-first, and when bad data reaching your ad platforms has a real cost. The credit model makes forecasting harder than Segment's MTU tiers, and because nothing is published you cannot sanity-check a quote without talking to sales — budget time for procurement, not just evaluation.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Vendor-hosted profile store; owned by Rokt
- Event collection
- Yes - mobile-first SDKs (iOS, Android) plus web and server
- Reverse ETL
- No
- Integration catalogue
- 300+ integrations
- Mobile handling
- Offline event queuing, app lifecycle events, Apple ATT and per-platform privacy frameworks
- Data quality
- Blocks malformed events at collection rather than after they reach destinations
- Best fit
- App-first products where mobile event fidelity and data quality gating matter
Web-first product and want a published entry price? Segment posts a $120/mo Team tier. Warehouse already central? Hightouch, Census or RudderStack avoid duplicating your data. Small team? There is no self-serve entry point here.
All plans
See a plain-English answer to “How much does mParticle cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Custom | Custom | Custom | quote only; credit-based consumption model |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for mParticle. Full history will build as we log changes. See what we have so far →
Common questions about mParticle
- How much does mParticle cost in 2026?
- Does mParticle have a free plan?
- What are the best mParticle alternatives in 2026?
- Is mParticle worth it?
- mParticle is the one to shortlist against Segment when your product is app-first rather than web-first, and when bad data reaching your ad platforms has a real cost. The credit model makes forecasting harder than Segment's MTU tiers, and because nothing is published you cannot sanity-check a quote without talking to sales — budget time for procurement, not just evaluation.
- What are the pricing tiers of mParticle?
- mParticle has 1 plans: Custom (custom).
- Is mParticle priced per user?
- No. mParticle is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About mParticle pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how mParticle compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Credits (consumption-based)
- Pricing transparency
- Opaque
Not the right fit?
See alternatives to mParticle