Simon Data
Simon Data · CDP (Customer Data Platform)
A warehouse-native CDP built around Snowflake and the modern data stack, aimed at marketing teams inside data-mature companies. Its connectivity pitch is that the warehouse remains the system of record while Simon handles audience building and orchestration on top, syncing out to email, SMS, push, ad platforms and on-site channels. Sits between the pure activation tools (Hightouch, Census) and the full marketing suites (Bloomreach, Insider): more campaign orchestration than the former, less channel ownership than the latter. Raised $54M to expand. Priced on usage and data volume, all quoted.
In other words, Simon Data fits the company that has already invested in Snowflake and wants marketers building audiences without opening a ticket with the data team. It is a narrower field than either neighbouring category, so shortlist it against Hightouch on one side and Bloomreach on the other and let the orchestration depth decide. Nothing is published, and sources note it is a poor fit for smaller budgets.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Warehouse-native, built around Snowflake and the modern data stack
- Event collection
- No
- Reverse ETL
- Yes, with campaign orchestration layered on top
- Warehouses
- Snowflake (primary)
- Key destinations
- EmailSMSpushad platformson-site channels
- Best fit
- Snowflake-centric companies wanting marketers to build audiences without a data-team ticket
Small team or tight budget? Sources flag this explicitly as unsuitable. Only need data syncing, not campaign orchestration? Hightouch or Census do it for less. Not on a cloud warehouse? The whole architecture assumes one.
All plans
See a plain-English answer to “How much does Simon Data cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Custom | Custom | Custom | quote only; priced on usage and data volume |
All tier prices checked September 24, 2026 · View source →
Price history
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Common questions about Simon Data
- How much does Simon Data cost in 2026?
- Does Simon Data have a free plan?
- What are the best Simon Data alternatives in 2026?
- Is Simon Data worth it?
- Simon Data fits the company that has already invested in Snowflake and wants marketers building audiences without opening a ticket with the data team. It is a narrower field than either neighbouring category, so shortlist it against Hightouch on one side and Bloomreach on the other and let the orchestration depth decide.
- What are the pricing tiers of Simon Data?
- Simon Data has 1 plans: Custom (custom).
- Is Simon Data priced per user?
- No. Simon Data is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Simon Data pricing.
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At a glance
- Key limit metric
- Usage and data volume
- Pricing transparency
- Opaque
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