Tealium
Tealium · CDP (Customer Data Platform)
An enterprise CDP built out of tag management, which shapes its connectivity story: Tealium's catalogue runs to 1,300+ client-side and server-side connectors, the largest vendor-certified set in the category, and it began life controlling which third-party scripts fire on your site. Sold as modules — iQ Tag Management, EventStream, AudienceStream and DataAccess — which is why quotes vary so widely. Its recognised strength is compliance and consent governance: deciding which downstream tools may receive which data, per user and per jurisdiction. Gartner moved Tealium from Leader to Challenger in its 2026 CDP ranking.
In other words, Tealium is bought by large organisations whose real problem is control rather than collection — regulated industries, multi-brand groups, anywhere a privacy team has veto power over data flows. The server-side connector library means you can move tracking off the browser, which helps with both consent and ad-blocker loss. It is not a mid-market product: third-party data puts deployments in the high five to six figures annually, and implementation is a project, not a switch.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Vendor-hosted, modular (iQ Tag Management, EventStream, AudienceStream, DataAccess)
- Event collection
- Yes - client-side and server-side, originated as a tag manager
- Reverse ETL
- No
- Integration catalogue
- 1,300+ vendor-certified connectors, the largest certified set in the category
- Governance
- Per-user and per-jurisdiction consent control over which destinations receive which fields
- Best fit
- Regulated industries and multi-brand groups where a privacy team gates data flows
Want published pricing you can budget from? Tealium quotes everything — Segment and RudderStack publish entry tiers. Small or mid-market team? The floor is too high. Already warehouse-centric? Hightouch or Census avoid a second data store entirely.
All plans
See a plain-English answer to “How much does Tealium cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Custom | Custom | Custom | quote only; priced on monthly unique visitors, modules and contract term |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for Tealium. Full history will build as we log changes. See what we have so far →
Common questions about Tealium
- How much does Tealium cost in 2026?
- Does Tealium have a free plan?
- What are the best Tealium alternatives in 2026?
- Is Tealium worth it?
- Tealium is bought by large organisations whose real problem is control rather than collection — regulated industries, multi-brand groups, anywhere a privacy team has veto power over data flows. The server-side connector library means you can move tracking off the browser, which helps with both consent and ad-blocker loss.
- What are the pricing tiers of Tealium?
- Tealium has 1 plans: Custom (custom).
- Is Tealium priced per user?
- No. Tealium is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Tealium pricing.
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See how Tealium compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Monthly unique visitors (MUVs)
- Pricing transparency
- Opaque
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