How much does Hightouch cost in 2026?
Hightouch uses a custom quote-based pricing model rather than fixed public tiers, with rates negotiated based on monthly tracked rows (mtrs), integrations, and support needs. Hightouch publishes 3 plans (Basic Reverse ETL (Free), Composable CDP, Agentic Marketing Platform) but no list prices, so SaaS Price Hub cannot verify an entry cost without a sales conversation. Checked against Hightouch's public materials.
⏱ Checked 4 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
What are all the Hightouch pricing tiers?
Hightouch publishes 3 plans:
- •Basic Reverse ETL (Free): free — up to 2 active syncs, unlimited destinations, unlimited seats
- •Composable CDP: custom quote — quote only - 'Get a demo'; mix-and-match Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster
- •Agentic Marketing Platform: custom quote — quote only - 'Get a demo'; Ad Studio, Lifecycle Studio, AI Decisioning
Is Hightouch priced per seat, per usage, or hybrid?
Hightouch is priced per usage (Per Usage), with monthly tracked rows (mtrs) as the limit that drives cost.
How often does Hightouch change its pricing?
SaaS Price Hub has recorded no tracked list-price change for Hightouch in the last 12 months. Prices are re-checked against the vendor daily and any move is logged.
Full Hightouch price historyWhere can I find Hightouch's official pricing page?
Hightouch publishes its own pricing at hightouch.com/pricing.
Hightouch official pricing pageQuick facts about Hightouch pricing
- Pricing model
- Per Usage
- Key limit metric
- Monthly Tracked Rows (MTRs)
- Free trial
- No separate trial
- Native currency
- USD
- Category
- CDP (Customer Data Platform)
Who is Hightouch best for?
In other words, Hightouch makes sense when you already have a warehouse and a data team, and the gap is getting that data into the tools your marketers and sales reps actually use. Because it activates data in place rather than copying it, you avoid paying a CDP to store what you're already storing — which is why it's positioned as the cost leader against Segment and Tealium. The trade-off: it assumes a working warehouse, so it is not a shortcut if your data is still scattered.
What is Hightouch not for?
No data warehouse yet? Segment collects and stores events for you; Hightouch assumes the warehouse exists. Need event collection from web and mobile SDKs? That's Segment or RudderStack territory. Want the same reverse-ETL pattern from a different vendor? Census and RudderStack both do it.
Hightouch plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Basic Reverse ETL (Free) | 0 | 0 | up to 2 active syncs, unlimited destinations, unlimited seats |
| Composable CDP | custom | custom | quote only - 'Get a demo'; mix-and-match Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster |
| Agentic Marketing Platform | custom | custom | quote only - 'Get a demo'; Ad Studio, Lifecycle Studio, AI Decisioning |
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated September 24, 2026.
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