How much does Zeta cost in 2026?
Zeta uses a custom quote-based pricing model rather than fixed public tiers, with rates negotiated based on annual contract plus usage overages, integrations, and support needs. Zeta publishes 1 plan (Custom) but no list prices, so SaaS Price Hub cannot verify an entry cost without a sales conversation. Checked against Zeta's public materials.
⏱ Checked 4 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
What are all the Zeta pricing tiers?
Zeta publishes 1 plans:
- •Custom: custom quote — quote only; annual contracts with usage-based overage charges
Is Zeta priced per seat, per usage, or hybrid?
Zeta is priced per usage (Per Usage), with annual contract plus usage overages as the limit that drives cost.
How often does Zeta change its pricing?
SaaS Price Hub has recorded no tracked list-price change for Zeta in the last 12 months. Prices are re-checked against the vendor daily and any move is logged.
Full Zeta price historyWhere can I find Zeta's official pricing page?
Zeta publishes its own pricing at zetaglobal.com/platform/cdp.
Zeta official pricing pageQuick facts about Zeta pricing
- Pricing model
- Per Usage
- Key limit metric
- Annual contract plus usage overages
- Free trial
- No separate trial
- Native currency
- USD
- Category
- CDP (Customer Data Platform)
Who is Zeta best for?
In other words, Zeta is bought for reach as much as for data management — the pitch is that its own audience graph helps you find and score people you do not already know, which a pure first-party CDP cannot do. That makes it a marketing-cloud decision rather than an infrastructure one. Evaluate the data quality of the proprietary graph carefully, since it is the part you are paying a premium for and the part you cannot verify from outside.
What is Zeta not for?
Only need to unify your own first-party data? The third-party graph is the expensive part and you would not use it. Want warehouse-native architecture? Hightouch, Census and RudderStack are built that way; Zeta is a suite. Small or mid-market? Contract sizes put this well out of range.
Zeta plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Custom | custom | custom | quote only; annual contracts with usage-based overage charges |
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated September 24, 2026.
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