How much does ServiceNow cost in 2026?
ServiceNow uses a custom quote-based pricing model rather than fixed public tiers, with rates negotiated based on fulfiller users + business apps, integrations, and support needs. ServiceNow publishes 4 plans (ITSM Foundation, ITSM Advanced, ITSM Prime, Now Platform Enterprise, LEGACY (retired 2026-04-09)) but no list prices, so SaaS Price Hub cannot verify an entry cost without a sales conversation. Pricing is currently under review.
Pricing under review
What are all the ServiceNow pricing tiers?
ServiceNow publishes 4 plans:
- •ITSM Foundation: $100/month ($100/month billed annually) — CURRENT entry tier (replaced Standard on 2026-04-09). Reference ~$70-$100/fulfiller/mo, quote-based. Incident (basic), Request, Asset & Cost, Virtual Agent, Predictive Intelligence, and Now Assist generative AI out of the box
- •ITSM Advanced: $200/month ($200/month billed annually) — CURRENT mid tier (replaces Pro / Pro Plus). Reference ~$100-$180/fulfiller/mo. Adds AI-agent-executed tasks, voice agents, process mining, deeper analytics
- •ITSM Prime: $300/month ($300/month billed annually) — CURRENT top tier (replaces Enterprise / Enterprise Plus). Reference ~$150-$250+/fulfiller/mo. Adds fully autonomous AI agents, custom AI skill building, Level 1 service desk AI specialist
- •Now Platform Enterprise: custom quote — Full multi-app platform (ITSM + HR SD + CSM + FSM + Now Assist AI); real contracts $200K-$50M+/year
- •LEGACY (retired 2026-04-09): custom quote — Standard / Pro / Pro Plus / Enterprise / Enterprise Plus were retired on 2026-04-09 and mapped onto Foundation / Advanced / Prime. Existing contracts run to renewal
How often does ServiceNow change its pricing?
SaaS Price Hub has recorded no tracked list-price change for ServiceNow in the last 12 months. Prices are re-checked against the vendor daily and any move is logged.
Full ServiceNow price historyWhere can I find ServiceNow's official pricing page?
ServiceNow publishes its own pricing at www.servicenow.com/products/itsm/what-is-itsm.html.
ServiceNow official pricing pageCompare ServiceNow pricing to alternatives
Quick facts about ServiceNow pricing
- Key limit metric
- Fulfiller users + business apps
- Free trial
- No separate trial
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- Developer & Infrastructure
Who is ServiceNow best for?
In other words, ServiceNow is worth it for large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend. Steep learning curve; certified partner implementation typical (6-18 month deployments, $500K-$5M implementation cost). Deep integrations across 500+ enterprise apps. Downside: opaque pricing (custom quotes, real annual contracts $500K-$50M+), and 3-5x total cost of ownership when factoring implementation + admin + custom app development.
What is ServiceNow not for?
Mid-market ITSM without enterprise cost? Pick Jira Service Management (Atlassian) or Freshservice (Freshworks). SMB IT tickets? Zendesk Suite (already tracked) or SysAid. HR service delivery only? BambooHR or Rippling. Just customer service (not IT)? Zendesk Suite or Intercom.
Sources
Pricing under review.
ServiceNow plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| ITSM Foundation | 100 | 100 | CURRENT entry tier (replaced Standard on 2026-04-09). Reference ~$70-$100/fulfiller/mo, quote-based. Incident (basic), Request, Asset & Cost, Virtual Agent, Predictive Intelligence, and Now Assist generative AI out of the box |
| ITSM Advanced | 200 | 200 | CURRENT mid tier (replaces Pro / Pro Plus). Reference ~$100-$180/fulfiller/mo. Adds AI-agent-executed tasks, voice agents, process mining, deeper analytics |
| ITSM Prime | 300 | 300 | CURRENT top tier (replaces Enterprise / Enterprise Plus). Reference ~$150-$250+/fulfiller/mo. Adds fully autonomous AI agents, custom AI skill building, Level 1 service desk AI specialist |
| Now Platform Enterprise | custom | custom | Full multi-app platform (ITSM + HR SD + CSM + FSM + Now Assist AI); real contracts $200K-$50M+/year |
| LEGACY (retired 2026-04-09) | — | — | Standard / Pro / Pro Plus / Enterprise / Enterprise Plus were retired on 2026-04-09 and mapped onto Foundation / Advanced / Prime. Existing contracts run to renewal |
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated September 22, 2026.
Browse all questions