Loom price history
Full snapshot history for Loom across all tracked pricing tiers, verified daily. Data goes back to April 7, 2026. Visit Loom’s website →
Loom has changed prices 1 time across 2 tiers since April 7, 2026. Latest change: up +20.0% on Entry — July 31, 2026. Entry price today: $18/mo.
Recent changes
Entry moved Up from $15 to $18 on July 31, 2026.
Entry price up 20.0% since April 7, 2026.
Loom Business (entry paid tier) moved from $15 to $18/user/mo monthly billing, and $12.50 to $15/user/mo annual (+20%). No direct vendor announcement located — change detected via 2026 coverage from costbench.com, empyra.com, arcade.software, and screenify.studio (post-Atlassian pricing analyses). Structural context: part of Loom's Atlassian integration — the free Creator Lite role is deprecated (auto-upgraded to paid seats after a Feb 2026 grace period), annual billing shifted to fixed user tiers (50/100/250), and billing moved into Atlassian Administration. Probable reason: Atlassian monetizing the 2023 Loom acquisition by consolidating seats and raising list prices alongside AI-tier packaging (Business + AI at $24/user/mo).
Monthly price by tier
Full change log
| Date | Plan | Old price | New price | Change | Direction | Rationale |
|---|---|---|---|---|---|---|
| July 31, 2026 | Entry | $15 | $18 | +20.0% | Up | Loom Business (entry paid tier) moved from $15 to $18/user/mo monthly billing, and $12.50 to $15/user/mo annual (+20%). No direct vendor announcement located — change detected via 2026 coverage from c… |
Current tiers snapshot
| Tier | Monthly | Annual |
|---|---|---|
| Entry | $18/mo | $15/yr |
| Business + AI | $24/mo | $20/yr |