Loom
Loom · Communication
Async video messaging (record + share Loom links), acquired by Atlassian for $975M in 2023. Positioned as the alternative to sending Slack novels or scheduling live meetings. Distinctive for the Chrome-extension UX that made recording as fast as writing an email. Now bundled into Atlassian's ecosystem — free plan capped at 5 videos, paid tiers add unlimited recording plus AI-generated summaries and action items.
In other words, Loom is worth it for distributed teams (5-500 people) that need async video recording — screen capture + webcam + light editing — as a replacement for meetings and Slack novels. Free tier covers basic use; Business adds unlimited recordings and admin; Enterprise adds SSO and advanced admin. Extremely easy — chrome extension shipped video in 30 seconds. Native integrations with Slack, GitHub, Jira, Notion, and 100+ tools. Downside: Business went up 20% in mid-2026 under Atlassian, free Creator Lite role deprecated, and per-user pricing scales fast at team scale.
Pricing summary
$15/mo billed annually
Both
Main metered limit
2026-07-31 auto-refresh: Business moved $15→$18/user/mo monthly, $12.50→$15 annual (+20%). Part of Atlassian integration changes: free Creator Lite role deprecated (auto-upgrade to paid seats after Feb 2026 grace period), annual billing now tier-based (50/100/250-user brackets), billing moved to Atlassian Administration. Confirmed by 3+ independent sources (costbench, empyra, arcade, screenify).
Solo creator on tight budget? Pick Vidyard (free tier) or QuickTime + Zoom recording. Need editing depth? Descript for full video editing.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Starter | Free | Free | free, 25 videos x 5 min |
BusinessEntry tier | $18 | $15Save 17% | per user, no video cap + 4K + custom branding |
Business + AI | $24 | $20Save 17% | adds AI summaries, chapters, workflows |
Enterprise | Custom | Custom | SSO + Atlassian admin console |
All tier prices verified August 26, 2026 · View source →
Price history
Price tracking is just getting started for Loom. Full history will build as we log changes. See what we have so far →
Frequently asked questions
About Loom pricing.
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At a glance
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