Mixpanel price history
Full snapshot history for Mixpanel across all tracked pricing tiers, verified daily. Data goes back to April 7, 2026. Visit Mixpanel’s website →
Mixpanel has changed prices 1 time across 2 tiers since April 7, 2026. Latest change: down -100.0% on Entry — July 30, 2026. Entry price today: $0/mo.
Recent changes
Entry moved Down from $24 to $0 on July 30, 2026.
Entry price down 100.0% since April 7, 2026.
Mixpanel entry moved from $24/mo flat to $0/mo (Free tier now the entry) as of the February 2026 restructure. WHAT: Mixpanel switched from MTU-based (monthly tracked users) pricing to event-based usage pricing. Growth plan is now $0.28 per 1,000 events after a 1M events/mo free allowance. SOURCE: mixpanel.com/blog/mixpanel-pricing-1m-free-events-autocapture/ (Feb 2026). STRUCTURAL CONTEXT: this is not a price cut — it's a pricing model change. Total spend at high event volumes can exceed the old $24 flat rate. Free tier also expanded (10K session replays, 30 Spark AI queries, unlimited seats). PROBABLE REASON: aligns Mixpanel's monetization with actual usage (matches Amplitude, PostHog usage-based moves); reduces friction for smaller teams; captures more revenue from enterprise-scale event volumes.
Monthly price by tier
Full change log
| Date | Plan | Old price | New price | Change | Direction | Rationale |
|---|---|---|---|---|---|---|
| July 30, 2026 | Entry | $24 | $0 | -100.0% | Down | Mixpanel entry moved from $24/mo flat to $0/mo (Free tier now the entry) as of the February 2026 restructure. WHAT: Mixpanel switched from MTU-based (monthly tracked users) pricing to event-based usag… |
Current tiers snapshot
| Tier | Monthly | Annual |
|---|---|---|
| Entry | $0/mo | $0/yr |
| Growth | $0.28/mo | — |