Analytics & DataPublicPricing under review

Mixpanel Pricing

Mixpanel · Analytics & Data

Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.

In other words, Mixpanel is worth it for product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom. Moderate learning curve for cohort building. Native integrations with Segment, Snowflake, Salesforce, and 200+ tools. Downside: Feb 2026 restructure to event-based pricing surprised legacy customers, and 1M-event free tier fills fast for high-traffic products.

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Pricing summary

Starting price

$0 / month

No monthly fees

Pricing model

Per Usage

Pay as you go

Transaction fees

Free 1M events/mo, then $0.28 per 1,000 events on Growth plan

Varies by usage

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Mixpanel's website

Machine-readable pricing: pricing.md ↓

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CDPs that sync to Mixpanel

Hightouch

RudderStack

Segment

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Alternatives to consider

Open-source preference or team wanting session replay + feature flags? Pick PostHog. Best-in-class enterprise analytics? Amplitude.

All plans

See a plain-English answer to “How much does Mixpanel cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	1M events/mo, core analytics, 10K session replays, 30 Spark AI queries
Growth	Free	—	$0.28 per 1,000 events after free allowance, cap 20M events/mo
Enterprise	Custom	Custom	contact sales, typically starts ~$25K/year

Pricing under review · View source →

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Price history

Price tracking is just getting started for Mixpanel. Full history will build as we log changes. See what we have so far →

Common questions about Mixpanel

Is Mixpanel worth it?: Mixpanel is worth it for product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom.
What are the pricing tiers of Mixpanel?: Mixpanel has 3 plans: Free (free), Growth (free), Enterprise (custom).
Does Mixpanel offer annual discounts?: Yes. Mixpanel discounts annual billing by roughly 17% versus paying monthly.

Frequently asked questions

About Mixpanel pricing.

Mixpanel is free to start. Paid tiers unlock additional limits and features.

Mixpanel offers a free plan with limitations, but no separate free trial of paid tiers.

Mixpanel has 3 publicly-priced tiers as of September 19, 2026:
• Free — free. 1M events/mo, core analytics, 10K session replays, 30 Spark AI queries.
• Growth — custom-priced. $0.28 per 1,000 events after free allowance, cap 20M events/mo.
• Enterprise — custom-priced. contact sales, typically starts ~$25K/year.

Yes. Mixpanel has had 1 price change in the last 90 days. Most recent: Entry tier fell from $24 to $0/month on Jul 30, 2026. See full history at /tools/mixpanel/price-history.

Mixpanel is free to start, which puts it at the bottom of Analytics & Data pricing. Most tracked Analytics & Data tools charge from their first paid tier.