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Analytics & DataPublic
Mixpanel
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
Starts at
$24/mo
$20/mo billed annually
Annual discount
Save 17% with annual billing
Free planPer UsageBothEnterprise available
All plans
Full tier structure not yet published — check back soon.
At a glance
- Key limit metric
- Monthly Tracked Users (MTUs)
- Pricing transparency
- Public
Integrations
Integrates and connects
API access
Yes
Zapier / Make native
Yes
Ease of use
Medium
Key integrations
SegmentSlackAmplitudeGoogle CloudSnowflake
Frequently asked questions
About Mixpanel pricing.
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