Mixpanel
Mixpanel · Analytics & Data
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
In other words, Mixpanel is worth it for product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom. Moderate learning curve for cohort building. Native integrations with Segment, Snowflake, Salesforce, and 200+ tools. Downside: Feb 2026 restructure to event-based pricing surprised legacy customers, and 1M-event free tier fills fast for high-traffic products.
Pricing summary
No monthly fees
Pay as you go
Varies by usage
2026-07-30 manual verification: Mixpanel restructured pricing from MTU (monthly tracked users) to EVENT-BASED usage in February 2026. Free tier bumped from 100K → 1M events/mo. Growth plan now pure usage-based at $0.28/1K events after the free allowance (was flat $24/mo). Enterprise remains contact-sales, typically ~$25K/year. This is a structural change, not a price cut — total spend at high volumes can exceed old flat rate. Free tier also expanded: 10K session replays/mo, 30 Spark AI queries, unlimited seats.
No separate trial
Open-source preference or team wanting session replay + feature flags? Pick PostHog. Best-in-class enterprise analytics? Amplitude.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 1M events/mo, core analytics, 10K session replays, 30 Spark AI queries |
Growth | Free | — | $0.28 per 1,000 events after free allowance, cap 20M events/mo |
Enterprise | Custom | Custom | contact sales, typically starts ~$25K/year |
All tier prices verified August 22, 2026 · View source →
Price history
Price tracking is just getting started for Mixpanel. Full history will build as we log changes. See what we have so far →
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At a glance
- Key limit metric
- Monthly Tracked Users (MTUs)
- Pricing transparency
- Public
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