Captions vs Figma — Pricing, Plans, and Verified Costs (2026)
Figma starts at $20/mo. Captions uses custom pricing — request a quote to compare.
AI video creation app for creators — script-to-video with AI avatars, captions, and effects. Pricing: Free (limited daily), Pro $10/mo, Scale $30/mo, Business $70/mo. Popular with mobile-first creators making TikTok/Reels/Shorts with AI narration and captions.
Browser-based design tool that killed Sketch (Mac-only) through real-time collaboration. Adobe tried to acquire for $20B in 2022; deal blocked by regulators. Figma IPO'd in 2025 at higher valuation than the failed Adobe deal. Now expanding into product management (FigJam whiteboards, Figma Slides). Priced per editor across three seat types (Collab $3, Dev $12, Full $16) — the real cost lever is which seats each teammate needs, not which plan.
All plans compared
| Tier role | Plan | Captions monthly | Captions annual | Figma monthly | Figma annual |
|---|---|---|---|---|---|
| Free / starter | Free / Starter | Free | Free | Free | Free |
| Entry paid | Pro / Professional | $10 | $8 | $20 | $16 |
| Pro / power | Scale / — | $30 | $24 | — | — |
| Teams | Business / Organization | $70 | $56 | $55 | $55 |
| Enterprise | — / Enterprise | — | — | $90 | $90 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Captions is worth it if… mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing. Pro ($10) suits casual; Scale ($30) suits regular; Business ($70) suits agencies.
Figma is worth it if… Figma is the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers. Professional covers most design teams; Organization adds design systems and SSO.
Bottom line: Choose based on how you want to pay — Captions is tiered, Figma is per seat.
Choose Captions over Figma if…
Choose Captions if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Captions is built for: mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Figma if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Figma is built for: the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Captions | Figma | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Custom | $20/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | Per Seat |
| Last verified | — | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.