Captions vs HeyGen — Pricing, Plans, and Verified Costs (2026)
Captions starts at $10/mo. HeyGen starts at $29/mo. Captions is $19/mo cheaper on the entry tier than HeyGen.
AI video creation app for creators — script-to-video with AI avatars, captions, and effects. Pricing: Free (limited daily), Pro $10/mo, Scale $30/mo, Business $70/mo. Popular with mobile-first creators making TikTok/Reels/Shorts with AI narration and captions.
AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.
All plans compared
| Tier role | Plan | Captions monthly | Captions annual | HeyGen monthly | HeyGen annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Pro / Creator | $10 | $8 | $29 | $24 |
| Pro / power | Scale / Pro | $30 | $24 | $49 | $39 |
| Teams | Business | $70 | $56 | $149 | $119 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Captions is worth it if… mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing. Pro ($10) suits casual; Scale ($30) suits regular; Business ($70) suits agencies.
HeyGen is worth it if… marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Captions over HeyGen if…
Choose Captions if…
- You want fixed-price predictability (tiered, from $10/mo).
- You match the profile Captions is built for: mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose HeyGen if…
- You want fixed-price predictability (tiered, from $29/mo).
- You match the profile HeyGen is built for: marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names).
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Captions | HeyGen | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $10/mo | $29/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | Tiered |
| Verification | Pricing under review | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Verification cadence varies by tool; check each tool page.