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HeyGen

HeyGen · Design & Creative

AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.

In other words, HeyGen is worth it for marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies. Downside: same uncanny-valley issue as Synthesia; long-form professional training still uses Synthesia more often.

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Pricing summary

Starting price
Custom
Pricing model
Tiered

Per user / per month

Key limit
Varies by plan

Depends on tier

Additional fees
Varies

Auto-verified 2026-09-19 from training data. Consumer-friendly Synthesia alternative. SKILL to reconfirm.

Free trial
No

Not applicable

Pricing verified for United States.View full pricing details on HeyGen's website
Machine-readable pricing: pricing.md ↓
Alternatives to consider

Enterprise learning + brand consistency? Synthesia. Want a real presenter? Loom. Full video editing with AI? Descript or Runway.

All plans

See a plain-English answer to “How much does HeyGen cost?” →

PlanMonthlyAnnualKey limit
Free
Free
Free
1 min/day free
CreatorEntry tier
$29
$24Save 17%
15 mins/mo, 3 mins/video
Team
$89
$72Save 19%
3 seats + unlimited mins + brand kit
Enterprise
Custom
Custom
custom avatars, SSO, API

Tier prices · View source →

Price history

Price tracking is just getting started for HeyGen. Full history will build as we log changes. See what we have so far →

Common questions about HeyGen

Is HeyGen worth it?
HeyGen is worth it for marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
What are the pricing tiers of HeyGen?
HeyGen has 4 plans: Free (free), Creator ($29/mo), Team ($89/mo), Enterprise (custom).
How is HeyGen priced — per usage or subscription?
HeyGen is priced tiered. You pay a recurring subscription rather than metered usage.

Frequently asked questions

About HeyGen pricing.

HeyGen does not publish standard pricing. Pricing is quoted per customer based on requirements.

At a glance

Pricing transparency
Public

Not the right fit?

See alternatives to HeyGen