Captions vs Tavus — Pricing, Plans, and Verified Costs (2026)
Captions starts at $10/mo. Tavus starts at $39/mo. Captions is $29/mo cheaper on the entry tier than Tavus.
AI video creation app for creators — script-to-video with AI avatars, captions, and effects. Pricing: Free (limited daily), Pro $10/mo, Scale $30/mo, Business $70/mo. Popular with mobile-first creators making TikTok/Reels/Shorts with AI narration and captions.
AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.
All plans compared
| Tier role | Plan | Captions monthly | Captions annual | Tavus monthly | Tavus annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Pro / Hobbyist | $10 | $8 | $39 | $39 |
| Mid tier | — / Starter | — | — | $375 | $300 |
| Pro / power | Scale / Growth | $30 | $24 | $700 | $560 |
| Teams | Business / — | $70 | $56 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Captions is worth it if… mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing. Pro ($10) suits casual; Scale ($30) suits regular; Business ($70) suits agencies.
Tavus is worth it if… sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Captions over Tavus if…
Choose Captions if…
- You want fixed-price predictability (tiered, from $10/mo).
- You match the profile Captions is built for: mobile-first creators who make talking-head TikTok/Reels/Shorts and want AI to handle narration + captions + editing.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Tavus if…
- You want fixed-price predictability (tiered, from $39/mo).
- You match the profile Tavus is built for: sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Captions | Tavus | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $10/mo | $39/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | Tiered |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Verification cadence varies by tool; check each tool page.