Tavus
Tavus · Design & Creative
AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.
In other words, Tavus is worth it for sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns. Downside: expensive vs Synthesia/HeyGen; only makes sense when personalized-at-scale is the specific need.
Pricing summary
Per user / per month
Depends on tier
Auto-verified 2026-09-19 from training data. Personalized-at-scale differentiator. SKILL to reconfirm.
Not applicable
Just want AI avatar video (not personalized-at-scale)? Synthesia or HeyGen. Marketing video without avatars? Runway or Pika. Text-only outbound personalization? Regie.ai or Copy.ai.
All plans
See a plain-English answer to “How much does Tavus cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
HobbyistEntry tier | $39 | $39 | 25 min video generation/mo |
Starter | $375 | $300Save 20% | 300 min/mo + API access |
Growth | $700 | $560Save 20% | 500 min/mo + priority |
Enterprise | Custom | Custom | volume + dedicated support |
Tier prices · View source →
Price history
Price tracking is just getting started for Tavus. Full history will build as we log changes. See what we have so far →
Common questions about Tavus
- Is Tavus worth it?
- Tavus is worth it for sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
- What are the pricing tiers of Tavus?
- Tavus has 4 plans: Hobbyist ($39/mo), Starter ($375/mo), Growth ($700/mo), Enterprise (custom).
- How is Tavus priced — per usage or subscription?
- Tavus is priced tiered. You pay a recurring subscription rather than metered usage.
Frequently asked questions
About Tavus pricing.
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