Design & CreativePublicPricing under review

Tavus Pricing

Tavus · Design & Creative

AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.

In other words, Tavus is worth it for sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns. Downside: expensive vs Synthesia/HeyGen; only makes sense when personalized-at-scale is the specific need.

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Pricing summary

Starting price

$39/mo

Pricing model

Tiered

Per user / per month

Key limit

Varies by plan

Depends on tier

Free trial

No

Not applicable

Pricing verified for United States.View full pricing details on Tavus's website

Machine-readable pricing: pricing.md ↓

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Alternatives to consider

Just want AI avatar video (not personalized-at-scale)? Synthesia or HeyGen. Marketing video without avatars? Runway or Pika. Text-only outbound personalization? Regie.ai or Copy.ai.

All plans

See a plain-English answer to “How much does Tavus cost?” →

Plan	Monthly	Annual	Key limit
HobbyistEntry tier	$39	$39	25 min video generation/mo
Starter	$375	$300Save 20%	300 min/mo + API access
Growth	$700	$560Save 20%	500 min/mo + priority
Enterprise	Custom	Custom	volume + dedicated support

Pricing under review · View source →

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Price history

Price tracking is just getting started for Tavus. Full history will build as we log changes. See what we have so far →

Common questions about Tavus

Is Tavus worth it?: Tavus is worth it for sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
What are the pricing tiers of Tavus?: Tavus has 4 plans: Hobbyist ($39/mo), Starter ($375/mo), Growth ($700/mo), Enterprise (custom).
How is Tavus priced — per usage or subscription?: Tavus is priced tiered. You pay a recurring subscription rather than metered usage.

Frequently asked questions

About Tavus pricing.

Tavus pricing starts at $39/month on monthly billing. Tavus offers 3 paid plans in total, ranging from $39 to $700/month.

Free-plan and free-trial availability for Tavus isn't confirmed in our tracker yet.

Tavus has 4 publicly-priced tiers as of October 1, 2026:
• Hobbyist — $39/mo ($39/mo billed annually). 25 min video generation/mo.
• Starter — $375/mo ($300/mo billed annually). 300 min/mo + API access.
• Growth — $700/mo ($560/mo billed annually). 500 min/mo + priority.
• Enterprise — custom-priced. volume + dedicated support.

We haven't logged any price changes for Tavus yet. Full history will build as we log changes.

Tavus is on the premium end of Design & Creative pricing at $39/month. Of the 29 Design & Creative tools we track with published entry prices, only 3 are more expensive. The cheapest option in this category is Carrd at $0.75/month.