HeyGen vs Leonardo.ai — Pricing, Plans, and Verified Costs (2026)
HeyGen starts at $29/mo. Leonardo.ai starts at $12/mo. Leonardo.ai is $17/mo cheaper on the entry tier than HeyGen.
See price history: HeyGen · Leonardo.ai
AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.
AI image generation platform with a strong game-art community. Pricing: Free (150 daily tokens), Apprentice $12/mo, Artisan $30/mo, Maestro $60/mo. Popular with game developers, concept artists, and marketers who need consistent character generation and stylized art.
All plans compared
| Tier role | Plan | HeyGen monthly | HeyGen annual | Leonardo.ai monthly | Leonardo.ai annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Creator / Essential (formerly Apprentice) | $29 | $24 | $12 | $10 |
| Mid tier | — / Premium (formerly Artisan) | — | — | $30 | $24 |
| Pro / power | Pro / Ultimate (formerly Maestro) | $49 | $39 | $60 | $48 |
| Teams | Business / — | $149 | $119 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HeyGen is worth it if… marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
Leonardo.ai is worth it if… Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts. The pre-trained model library specialized for game art is a real differentiator vs Midjourney's general aesthetic.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HeyGen over Leonardo.ai if…
Choose HeyGen if…
- You want fixed-price predictability (tiered, from $29/mo).
- You match the profile HeyGen is built for: marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names).
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Leonardo.ai if…
- You want fixed-price predictability (tiered, from $12/mo).
- You match the profile Leonardo.ai is built for: Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| HeyGen | Leonardo.ai | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $29/mo | $12/mo |
| Enterprise available | Yes | No |
| Pricing model | Tiered | Tiered |
| Verification | Checked October 4, 2026 | Checked October 2, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Verification cadence varies by tool; check each tool page.